The Audience Explorer

Ramli has written a great book called "Product-led onboarding". Matthias has to onboard new users to his SaaS called "GetTheAudience", and so he read Ramli's book and thought it would be a great idea to have him on the podcast.

It turned out to be a great chat! Ramli talked about

- an interesting approach that got them the first audience for their company
- why sales-led firms should now make the move to become a product-led organization
- and what makes a great onboarding experience for new users

Read the transcript here:
- https://gettheaudience.com/e18-ramli-john-product-led-onboarding/

Find Ramli on Twitter @RamliJohn and on the web at ProductLed

Rosie and Matthias had a deep and enjoyable conversation about community building. Rosie reveals her latest thoughts on...

- what community building is,
- what it really takes to be a good community builder,
- and why community building seems to be easy and hard and the same time!

Read the transcript here:
- https://gettheaudience.com/e17-rosie-sherry-community-building-nowadays/

Find Rose on Twitter @rosiesherry and on the web at rosie.land
You can find Orbit at https://www.orbitapp.io/

Justin and Matthias went deep down into the rabbit hole of audience building. The ride became philosophical and also touches social and societal aspects at the end. What an amazing journey!

Learn more about how Justin Jackson, co-founder of transistor.fm and active podcaster by himself, thinks about today's world and about the interesting "sailboat in the wind" approach that he and his co-founder use to keep their podcast hosting business successful.

Read the transcript here:
- https://gettheaudience.com/e16-justin-jackson-audiences-death-wish-white-dudes/

Find Justin on Twitter @mijustin

Michele and Matthias talk about how audience development has changed over the years, on the way from a totally new SaaS startup to a mature business with many customers, today.

They discover that finding the first members of an audience can be really easy, but that it can also be quite time-consuming to stay current with them. Michele tells us how she runs customer interviews frequently and how she always discovers new use cases and exciting things to learn from different customers, because geocod.io is a horizontal SaaS based on an API.

Read the transcript here:
- https://gettheaudience.com/e15-michele-hansen-learning-from-your-audience/

Boris and Matthias, both indie hackers, talk about getting your first audience and having conversations with them. Boris tells us how he got started with bkmark.io, his online bookmarking service, and how he discovered through conversations that this service could be used in an unexpected way so that he might get totally new customers right now.

Read the transcript here:
- https://gettheaudience.com/e14-boris-tane-turning-bookmarks-into-tangible-value/

Corey and Matthias talk about a lot of interesting topics:

- Marketing is earning trust at scale
- Consistently building an audience/community has a compounding effect
- Marketing as a service to help other people find and receive your product
- Keeping your thoughts organized using the Zettelkasten method

Read the transcript of the podcast here, and see what was mentioned in the episode:

•  https://gettheaudience.com/e13-corey-haines-develop-community-marketers/

Links mentioned in the podcast:

• Swipe Files – the community for marketers

How to reach Corey:

• Twitter – @coreyhainesco
• Website and blog – https://www.coreyhaines.co/

As an indie hacker, you're a single-person company. You work in all roles at the same time: Programmer, CEO, marketing team, blogger, web designer, etc. etc. How on earth can you stay sane in your mind, and get all this stuff done at the same time, without overloading yourself?

See the corner that Matthias painted himself into, and what solution he found: It's a combination of changes in mindset and in practical organization – changes that you make, too, to get "down to earth" again and have fun!

People and things mentioned in this episode:

- The Balsamiq newsletter about the "whole product" concept
- Michele Hsu, the growth marketer
- The public roadmap for GetTheAudience

Read the transcript of this podcast here:
- Transcript of episode 12 on the GetTheAudience blog

What is software quality, and what does it mean for an indie hacker?

Can you find out what qualities (yes, it's a plural!) you need for your own product? Yes, you can! Matthias shows what happens if you take an existing quality standard (like ISO 25010) and check your situation as an indie product against it.

This is a great shopping list for software quality categories and attributes that YOU will want to have in your own indie product, too:
- ISO 25000 – the standard about software quality

Read the transcript of this podcast here:
- Transcript of episode 11 on the GetTheAudience blog

What is better: Hunting for an audience or gathering it?

From his development lab, Matthias tells a story about a totally new browser extension that he's currently building. Users of GetTheAudience will be able to automatically gather an audience while surfing Twitter, instead of hunting (i.e. deliberately searching) for it.

Read the transcript of the podcast here, and see which ancient philosophers were mentioned in the episode:

• https://gettheaudience.com/e10-dev-lab-news-audience-hunters-gatherers/

Links mentioned in the podcast:

• Seneca The Younger (roman philosopher)

Two Germans having a conversation in English: Enjoy listening to the interview!

Read the transcript of the podcast here, and see what was mentioned in the episode:

•  https://gettheaudience.com/e09-arvid-kahl-your-audience-is-already-out-there/

Links mentioned in the podcast:

• The Embedded Entrepreneur (Arvid's new, upcoming book about building an audience-driven business)
• Rosieland (Rosie Sherry's fantastic newsletter about community building)
• Indie Hackers (The best community I've ever been part of)

How to reach Arvid:

• Twitter - @arvidkahl
• Website and blog - The Bootstrapped Founder