I am excited to have Michelle Denogean is the author of the book "GrowUp! Take Your Startup to the Next Level," offer a comprehensive guide to navigating the challenges of scaling a startup.  She is the CMO of Mindtrip, a travel company. Michelle Denogean earned her MBA at Pepperdine University

In this episode, Michelle Denogean, author of 'Grow Up', shares her extensive experience in startups and marketing, discussing the impact of AI on the travel industry, the importance of understanding one's superpowers as a founder, and strategies for growth in challenging markets. She emphasises the significance of reputation management, recognising leadership blind spots, and the potential of pivots as opportunities for startups. Michelle also reflects on her journey of writing her book while managing a full-time career and offers insights into effective leadership and growth strategies for entrepreneurs and much more!

Timestamps

03:01 The Impact of AI on Travel and Marketing

07:43 Writing 'Grow Up': Insights and Unique Perspectives

10:29 The Role of Operators in Early-Stage Startups

13:11 Identifying Startup Superpowers and Core Competencies

18:11 Strategies for Growth in a Challenging Market

19:53 The Importance of Reputation Management for Startups

22:11 Winning Customers: The Role of Founders

24:01 Addressing Leadership Blind Spots

27:59 Recognizing When to Pivot

31:32 Overcoming the Fear of Failure

34:14 Transitioning from Startup to Growth Phase

35:41 The Book Writing Process and Lessons Learned

Michelle’s Links 

LDN– https://www.linkedin.com/in/michelledenogean/

Book - https://www.amazon.com/GrowUp-Take-Your-Startup-Level-ebook/dp/B0DG1GJRCB

My Links 

Podcast: https://lifeselfmastery.com/itunes

Newsletter: https://partner-grow.beehiiv.com/subscribe

YouTube:  youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal

LinkedIn: https://www.linkedin.com/in/rohit857/