This episode is an insightful conversation between Mama Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley Michelle Gansle. Having met through Zappi, an insights vendor, Michelle and Priscilla began to collaborate with other big brands in the industry as professionals sharing best practices and helping each other more effectively answer the changing needs of today's consumer. They discuss how working in a collaborative effort changed the way they do other things in their professional life.

They also discuss how they stay current with all of the changes in the industry, digital path to purchase, the erosion of brand loyalty, eco-friendly initiatives, diversity and inclusion, and a number of other topics

LinkedIn URL:

https://www.linkedin.com/in/michelle-gansle/

Mars Wrigley

Website URL:

www.mars.com

Twitter Username:

@mgansle