It's easy to make a podcast, right? You just need an idea, buy a mic and off you go right? ... Wrong!  Multiple factors that make or break a podcast and if you don't start in the right place, you're setting yourself up for failure. 

In the second part of this three part series produced by Ampel, , Michelle Lomas, Ampel GM & Head of Strategy sits down with Darren to discuss the development of a successful branded podcast. 

We'll discuss knowing your listener, the strategic process,  being innovative with formats and finding a great host.  Michelle will share mistakes to avoid in development, audio  trends, and why podcasts are the most exciting storytelling platform since instagram. 

We'll bring in one of Ampel's clients to discuss their branded podcast, how they approached the decision to start, the ups and downs of the creative process,  their feelings now it's live, what they'd do differently and what they want to do more of in the future. 

MIchelle hosts the ‘Flex Your Hustle’ podcast. FYH tells the stories of amazing marketers and founders who did things a little differently! You can hear that podcast here: pod.link/1628927417

Zane McIntyre is the CEO and Co-Founder of affiliate marketing company Commission Factory, the brand behind the Flex Your Hustle podcast. Zane tells Michelle about his experience creating and implementing the Flex Your Hustle podcast with Ampel.If you would like to find out more about Commission Factory, you can visit them here:  https://bit.ly/3RNAptk

Tom Webster is one of the leading podcast industry market researchers with 25 years experience and 18 years in podcasting. After beginning in radio, Tom has dedicated his career to being an advocate for podcasting and contributed to building the podcast industry leading hundreds of audience research projects on six continents, including the audio industry's benchmark Infinite Dial study. In 2022, Tom joined Bryan Barletta at Sounds Profitable to continue to grow the podcast industry with the best in tech and research. 

To check out the "After These Messages" podcast study, follow this link: https://soundsprofitable.com/article/after-these-messages

With thanks to Josh Butt, Michelle Lomas, Stuart Buckland, Lauren Deighton, Tania Peres, Justin McArthur, Luke Sewell, Brittany Frappell and Sez O’Neill from Ampel  

If you are interested in finding out more about what a professional audio channel can do for your company,  visit ampel.com.au or email us at [email protected]

Thanks to Melod.ie for their music. Recorded at King Sound Studio with thanks to Joe Lewis. 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/