Listen in as Michelle discusses two major facets most remarkable people possess.
Key points from Dr. Jonah Berger's book, Contagious
1) Social Currency: We Share Things That Make Us Look Good
2) Triggers: Top of Mind, Tip of Tongue
3) Emotion: When We Care, We Share
4) Public: Built to Show, Built to Grow
5) Practical Value: News You Can Use
6) Stories: Information Travels Under the Guide of Idle ChatterContagious: Why Things Catch On by Jonah Berger http://michellespiva.com/Amz-JonahBerger-Contagious
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