When Mike graduated from high school, he wanted to go to college but, did there was that whole broke thing? With no college degree, he got the best "real adult job" he thought he could get, slinging steel. Even though the money was good (for a kid who grew up POOR), Mike could see the writing on the wall.
It wasn't a good long term opportunity. The "old guys" he worked with told him how much they regretted never going out and learning "a real skill"…
After getting married, Mike did what every sane newlywed does....become an entrepreneur. He saved every penny and purchased a cleaning franchise. Only to return from 2-weeks of training to find his employees quit. With everything gone, even his marriage, Mike was forced to discover systems. Working smarter, not harder, and without the whole "alienating the people I love" bit.
Still addicted to the entrepreneur thing, and too crappy at golf to retire, Mike decided to save the cleaning world from making the millions of dollars and decades of mistakes he made.