Jeffrey Mosher welcomes, Gina Jacquart Thorson, Co-owner and President, CEO of Stormy Kromer, a division of Jacquart Fabric Products, Ironwood, MI
October 6th is the 13th Annual Worldwide Plaidurday Celebration. am I to understand Stormy Kromer is getting involved again?
Besides Ironwood, what other cities across Michigan will be celebrating that evening?
What could attendees expect to experience at the 13th annual Worldwide Plaidurday event?
Besides bringing the community together, I imagine Stormy Kromer will be featuring some specials?
How has the first year as CEO gone? Any other news to mention?
Michiganders, Midwesterners, and anyone who loves plaid are encouraged to embrace the Plaidurday holiday by joining community celebrations aiming to beat records.
Ironwood, Mich. (October 6, 2023) — Several Michigan cities will celebrate the world’s favorite pattern with gatherings planned in Ironwood, Marquette, and Keweenaw, MI, on October 6th. Attendees, or those celebrating from other parts of the world, are encouraged to wear their finest plaid for the 13th annual Worldwide Plaidurday holiday. Those in Ironwood will celebrate with games, live music, scavenger hunts, and giveaways at their Plaidurday celebration hosted by Stormy Kromer and the City of Ironwood. Stormy Kromer, the iconic outdoor brand located in Ironwood, is leading the festivities to bring the community together and will hold a sale in-store and online from October 6-8 to celebrate their iconic pattern.
"Plaidurday holds the status of a national holiday in our Ironwood community," said Gina Jaquart Thorsen, the CEO of Stormy Kromer. "Each year, when October arrives, we unfurl the plaid carpet, inviting hundreds dressed in plaid to join us for shopping, dining, and exploring, and of course, for the obligatory main street photo-op. This unique global celebration is a staple of our community and history."
In 2011, Justin “Bugsy” Sailor founded the celebration of plaid in Lansing, Michigan, when his friends pointed out he didn’t own any other pattern. Born and raised in the Upper Peninsula, Bugsy declared the first Friday in October to be Plaidurday, and the celebration has since spread to multiple cities with Stormy Kromer spearheading the festivities in Ironwood, MI.
The Ironwood Plaidurday celebration will feature the following activities on October 6th:
October 6th:
Live Music by Liz Mathias (5:00 pm - 6:00 pm) & The Old Pine Road (6:00 pm - 7:30 pm)
Farmers market and craft vendors (3:00 pm - 7:00 pm)
A group photo for everyone wearing plaid (Aurora St., 6:00 pm)
Up-N-Smoke BBQ food truck
Weeniez on Wheelz Hot Dogz
Stormy Kromer’s Best of Downtown Plaid Scavenger Hunt Giveaway
Specials on local products
Shops open late, games, and more!
"Plaidurday couldn’t be a more perfect holiday for Stormy Kromer to celebrate,” said Thorsen. “What looks like a simple pattern represents the U.P., our traditions, and our community. We’re proud to represent plaid apparel and celebrate while doing it.”
Since 1903, the Stormy Kromer brand has been outfitting people with its signature Midwest outdoor gear and essentials. Most recently, the company launched Kromer Country, a community hub for adventurers to share their stories and their fall line, featuring new products and top-selling Stormy Kromer staples.
To find Stormy Kromer online, visit www.stormykromer.com or follow along on social media at @StormyKromerOfficial on Instagram and @StormyKromer on Facebook. Plaidurday event details can be found for Ironwood, Marquette, and Keweenaw events.
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