100 % Hustle Podcast 6 – Series of Guests

Host: Vicki Hamilton, Senior Executive with International consulting experience. Founder & CEO of Executive Ideation

Topic: Expanding Your Marketing Capabilities without Adding Headcount

Guest: Heather Richard, Managing Partner & CMO at PROJECT 16

Guest Bio:

Bringing over 24 years of expertise as a marketing communications, digital, and ecommerce senior executive, Heather Richard specializes in growing complex and multilayered online and integrated marketing programs for globally recognized brands. With a proven track record of devising and executing successful marketing strategies, she excels in driving customer acquisition and online/offline traffic while managing budgets ranging from small to multimillion-dollar initiatives.

As the Managing Partner & CMO at PROJECT 16, Heather leads a dynamic marketing and digital consultancy, delivering comprehensive services in branding, marketing communications, ecommerce, and digital solutions across diverse industries. The strategic approach, coupled with a curated network of professionals, enables clients to achieve their goals without an in-house team, driving innovation, growth, and transformative results.

Blog Summary:

Heather Richard, Managing Partner & CMO at PROJECT 16, explores the advantages of outsourcing marketing functions and introduces her company's services. As an emerging entrepreneur and business owner, Heather shares insights into her journey. PROJECT 16 is a versatile marketing and digital consultancy, offering branding, marketing communications, ecommerce, and digital solutions. Contact them today to boost your marketing efforts!

Contact info:

www.projectonesix.com

LinkedIn – Project 16

LinkedIn - Heather Richard

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100 % Hustle Podcast 6 – Series of Guests

Host: Vicki Hamilton, Senior Executive with International consulting experience. Founder & CEO of Executive Ideation

Topic: Be Where Your Feet Are

Guest: BJ Rycus, Co-Owner Rycus Flooring & Weight Watchers Coach

Guest Bio:

BJ Rycus, VP and Co-owner of Rycus Flooring in Lansing, MI, prioritizes exceptional customer service through a team-focused approach. Together with his Co-owner father Ron, they foster a culture of belonging among employees, who are deeply invested in the success of their stores and community. While profitability matters, they value a caring and trustworthy reputation, earned through dedicated teamwork. BJ, also a Weight Watchers Coach, delights in assisting others in achieving their goals.

Blog Summary:

BJ Rycus discusses his journey of working in his family business, studying, teaching, overcoming hurdles and how he discovered a whole new opportunity while attending a Weight Watcher Session many years ago. Rycus provides excellent advice for those who are juggling priorities and trying to find ways to fulfil professional and sometimes lifelong ambitions.

Contact info:

BJ Rycus, Vice-President, Rycus Flooring

517-887-8720 www.rycusflooring.com

BJ Rycus, Weight Watcher Coach, Studio and Virtual www.weightwatchers.com

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Vic Verchereau welcomes Nicole Noll-Williams, who is the President and CEO of the Capital Region Airport Authority.

Nicole Noll-Williams is the President and CEO of the Capital Region Airport Authority, operating the Capital Region International Airport and Mason Jewett Field. Previously, she spent almost 3 years as the Mid-Michigan Regional Director for U.S. Senator Gary C. Peters, and over 25 years in the aviation industry with experience in air service development, airline management and contract management. Prior to joining the Airport Authority, Nicole was the Director of Sales for Spartan Travel, a Michigan travel management company. She began her career in aviation with United Airlines/United Express as a Station Manager, managing daily operations at the airport, and was the Regional Sales Manager, overseeing sales throughout Michigan, Wisconsin, and Minnesota.

Nicole shares her story from the early beginnings to the high flying career in Mid Michigan. Join us on this flight of the Leadership Lowdown as Vic Verchereau pilots the journey and Nicole sticks the landing with her great story and powerful experience!

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Chris Holman welcomes back Melanie Duquesnel, President and CEO, BBB of Eastern MI and Upper Peninsula, Southfield, MI.

It's that time of year, tell us about tax refund scams?

What should consumers and businesses know about tax preparer scams in 2024?

Could you talk about the top business scams?

Tell us about the BBB 2023 Scam Tracker Risk Report and its index?

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Chris Holman welcomes back Kimberly P. Hafley, Director of Marketing and Recruitment, Foster Swift Collins & Smith PC Attorneys, Lansing, but Foster Swift covers, six locations; Lansing, Detroit, Southfield, Grand Rapids, Holland and St. Joseph.

Kim, let's review some current issues that businesses should be thinking about. What's #1?

1) Campaign donations: It’s an election year. Both individuals and businesses will be solicited for campaign contributions. It’s important to remember the who, what when and how of campaign finance law: Business can check out our Video What Can MY Business Contribute to a Campaign https://youtu.be/KQyGFcGwQbM

How about second?

2) Independent Contractor Rule: So the new independent contractor rule is now in effect…what does that mean? Independent Contractor Final Rule Could Have Major Impact on Select Industries: Foster Swift

And third of these issues?

3. Attorneys to help guide your business. The role they plan in planning along with your accountant, cyber security professional and insurance is key. We have literally thousands of resources. www.fosterswift.com

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Originally uploaded April 2nd, re-edited April 12.

Chris Holman welcomes Jennifer Maxson, President, Jennifer Maxson & Associates, Belmont, MI

● What does Women’s History Month mean to you and how do you reflect that in your work?

● Talk a bit about your mentorship of young women through the Peter Cook Leadership academy?

● Can you talk about your involvement in Power of 100 Women, its mission and impact?

● As a leadership coach, what are some of the most important qualities for the women of today to possess in order to eventually shape history?

● Are there any women you’ve coached who you can already see shaping our corner of history?

● As a woman empowering other women, how are you recognizing Women’s History Month?

[About Jennifer Maxson and Associates For individuals and businesses seeking experts in Leadership Development, Jennifer Maxson & Associates is the comprehensive, results-driven coaching partner. The mission of Jennifer Maxson & Associates is to Enhance the Credibility of Leaders. We develop leaders at all levels through Everything DiSC® assessments, personalized coaching, and programs focused on communication, presentation skills, and leadership. Our purpose is to inspire current and future leaders to Lead to the Max!®]

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Chris Holman welcomes back Julie Pingston, CDME, CMP, CTA / President & CEO Choose Lansing, Lansing, MI.

Welcome back Julie, before we get into your recent celebration remind the Michigan business community about Choose Lansing?

February 27th, Choose Lansing held it's First Annual Meeting, continuing the Annual Meetings of the former CVB, what were the highlights?

Several well deserving area businesses were acknowledged, share some about them?

Choose Lansing's brand change promotional roll out continues, where does that process stand as of Spring 2024?

Are there Spring 2024 events we should know about?

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Originally uploaded March 25th Re-edited April 8th

Chris Holman welcomes back Brian Peters, CEO, of MHA, the Michigan Health & Hospital Association, Lansing, MI

There was a recent cyberattack to Change Healthcare last month. Can you summarize what happened and how it has impacted Michigan hospitals and health systems?

Why are healthcare organizations targeted so much by cybercriminals?

How is the MHA involved in assisting hospitals with cybersecurity?

What can businesses and individuals do to avoid cyberattacks?

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Originally uploaded March 22nd, re-edited April 8th.

Chris Holman welcomes back Van W. Martin, SIOR, CCIM, CRE. President & Chief Executive Officer, Martin Commercial Properties, Lansing, MI.

Can you walk us through some of the key trends or findings in your latest market insights reports?

How do these insights compare to previous quarters or years, and what do they suggest about the current state of the market?

Last time you were here, we talked about the state of the economy and the impact on commercial real estate.

Uncertainty was at the core of that conversation. As we approach the end of the 1st quarter, has that sentiment changed at all?

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Originally uploaded March 26, re-edited April 9.

Chris Holman welcomes back Ryan Hundt, CEO, Michigan Works! Association, Lansing, MI, but serving statewide.

Welcome back Ryan, we were recently discussing an upcoming Legislative Day, tell us what came out of that event?

We covered Michigan Works! Association's legislative priorities, have things gone well in the past month, or have there been issues to resolve in Lansing?

Less than a month from now are your Impact Awards, tell us about that celebration?

Over a half dozen categories of recognition, can you review some of them, and their focus?

Outside of legislative priorities what are the biggest talent issues or solution models that Michigan Works! is encountering at this time?