In this episode of Micka on Influence, Micka sits down with Tristan Moses, former athlete turned content creator and influencer. Tristan shares his journey from the sports field to the digital stage, unpacking the evolution of influencer marketing and what it takes to build a strong personal brand.

From successful campaigns and brand collaborations to the challenges of exclusivity and authenticity, Tristan gives a behind-the-scenes look at navigating partnerships in today’s fast-moving industry. He opens up about balancing a busy schedule, connecting with audiences through engaging content, and leveraging creative platforms for growth.

Listeners will also hear his advice for aspiring influencers, insights on unexpected revenue opportunities, and how passions beyond sports continue to shape his career. With the added perspective of running a production company, Tristan highlights the impact of creativity, business acumen, and authenticity in carving out a sustainable career in influence.

In this episode, Micka sits down with Pieter Groenewald, CEO of theSalt, and Denelle Morais, Marketing Manager of Bestmed Medical Scheme, for a deep dive into their unique partnership that blends trust, strategy, and innovation. They unpack the evolution of influencer marketing, the shift toward customer-generated content, and the balancing act between compliance and creativity in the medical aid space. From measuring campaign success to leveraging AI and planning for the future, this conversation offers rich insights into how brands like Bestmed are moving from traditional to authentic influence – with theSalt as a strategic ally. Whether you are in marketing, health, or just curious about how influence is being redefined, this episode is packed with practical lessons and forward-thinking strategies

In this episode, Micka sits down with Millennial Mom and social media sensation Nuri Gallow. Known for her heartwarming and relatable content, Nuri is a powerhouse content creator and skilled video strategist with a flair for authentic storytelling and creative engagement.

In the conversation, Nuri shares valuable insights on how to approach and collaborate with brands, what types of content are currently resonating with audiences—and what isn’t. She offers practical advice for both content creators and brands looking to build meaningful partnerships.

In this episode of Micka on Influence, we're joined by the insightful Mbulelo, a marketing strategist with a passion for all things creative and data-driven. We explore his journey into the world of influencer marketing, unpack what makes it unique, and talk through the challenges and game-changing moments he's faced along the way. From the rising power of creator-led brands to the role of AI in shaping the future, Mbulelo offers a sharp, honest look at the trends redefining how brands connect with audiences. Plus, his advice for up-and-coming influencers is not to be missed!

Bongani Chinkanda shares his insights on elevating creativity in marketing by integrating influencers as strategic partners. He emphasizes the importance of aligning brand values with influencer narratives to create authentic and impactful campaigns. Bongani discusses how this collaboration can lead to innovative content that resonates with audiences. Discover how influencers are becoming key players in the creative process.

In this Episode on MIcka on Influence - I chat to Thato Mokhou, she is the Senior Social Media Strategist for MTN South Africa. We diving into how brands and executives can build influence online—without needing a million followers.   How AI is revolutionizing influencer partnerships and content creation, making it more authentic and engaging. Learn how digital positioning, content leadership, and cross-platform storytelling create authentic connections that grow brand trust and authority.

In this conversation, Micka Alexander and Murray Legg explore the dynamic world of influencing media and marketing, particularly focusing on the growth of the creative economy in Africa. They discuss the importance of storytelling, the creator triangle of content, community, and commerce, and the barriers creators face in achieving financial independence. Murray emphasizes the value of curiosity and consistency in content creation, as well as the unique advantages African creators possess in a rapidly evolving digital landscape. The discussion also highlights the significance of authentic brand partnerships and the need for brands to embrace real-time audience feedback.