On today's episode, we welcome Mickey Citarella, brand manager at One1Brands. With a background in the agency world, Mickey shares a unique perspective in experience from working with a multitude of brands to now working with only one!

Category disruption, challenger brand, product innovation, brand positioning... these are terms you've heard and likely know the definitions for, but may have yet to see these in action. On today's discussion, Jake & Mickey dive into the weeds of what it means to be a challenger brand, to disrupt a competitive category, and to connect with consumers in new ways. Sit back, have a One1Brand protein bar, and enjoy!