About Mickie Kennedy: Mickie Kennedy is the Founder and CEO of eReleases, a public relations company. With over 25 years of experience in helping small businesses, startups, and authors tell their stories to the world, he has distributed over 100,000 press releases for 20,000+ customers, generating in excess of $143 million in earned media and working with notable companies like Manscaped and Squatty Potty from Shark Tank. Mickie holds an MFA in Creative Writing with an emphasis in Poetry and is a two-time Amazon best-selling author in Public Relations and Marketing.

In this episode, Ted and Mickie Kennedy discuss:

• The power of strategic press releases for small businesses
• Crafting messages to catch journalists' attention
• Media outreach and targeting industry-specific publications
• Enhancing press release effectiveness and maximizing media pickup rates

Key Takeaways:

• With 25 years of experience, eReleases emphasizes the enduring effectiveness of press releases for small businesses, urging strategic messaging over imitation of industry norms to achieve impactful media coverage.
• Press releases serve as crucial tools for media engagement, providing essential information in a format conducive to journalistic storytelling, ultimately driving original content creation and potentially boosting SEO.
• Leveraging partnerships with PR Newswire, eReleases offers cost-effective distribution of press releases to national media, facilitating exposure opportunities that range from local publications to major news outlets, delivering impactful results even amidst competitive landscapes.
• eReleases advocates for businesses across industries, encouraging the creation of newsworthy narratives through surveys and unique angles, providing insights, resources, and affordable solutions to enhance PR campaigns and achieve meaningful media coverage. 

"If a journalist is comparing two mediocre, what they consider mediocre news releases, and they're looking at a story, if one has an amazing quote, they can sort of build the article around it, so they're more likely to go with that." — Mickie Kennedy

Mickie's free video masterclass on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/

Connect with Mickie Kennedy: 

Website: https://www.ereleases.com

Book: Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention: https://www.amazon.com/Beginners-Guide-Writing-Powerful-Releases-ebook/dp/B00OI0L1Q0

LinkedIn: https://www.linkedin.com/in/publicity/

Twitter: https://twitter.com/ereleases

Facebook: https://www.facebook.com/ereleases.press.release.distribution

Instagram: https://www.instagram.com/ereleasespr/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected] 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.