Greg Mohr introduces Mickie Kennedy and eReleases, delving into Mickie's background and his journey in press release marketing. They discuss the growth of eReleases and the critical role of effective press releases. The conversation compares local and national press release distribution, touching on the evolving media landscape and the impact of influencers. They highlight the significance of press release news wires and how to avoid failures with strategic storytelling. Mickie emphasizes the role of consistency and surveys in successful PR campaigns. The episode concludes with closing remarks and a sponsor mention.

Contact Mickie:

https://www.ereleases.com/plan/

(0:00) Introduction of Mickey Kennedy and ereleases

(0:42) Mickey Kennedy's background and journey in press release marketing

(5:48) Growth of ereleases and the importance of effective press releases

(8:24) Comparing local and national press release distribution

(9:53) The evolving media landscape and influencer impact

(11:15) The significance of press release news wires

(15:00) Avoiding press release failures with strategic storytelling

(30:24) The role of consistency and surveys in successful PR campaigns

(36:09) Closing remarks and sponsor mention