In this episode, we zoom in and out. How can we understand 'the bigger picture' and use it for the micro-level? How macro does a brand strategy need to be? How can we research both layers? How can we find relevant insights? Let's find out!

We talk about:

• https://www.cbinsights.com/
• https://www.warc.com/Welcome
• https://www.euromonitor.com/
• Pollfish, Surveymonkey and Typeform
• For more reading on statistics: the art of statistics by David Spiegelhalter

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