Traditional podcasts are time-consuming and slow to show results. Megan Dougherty shares how micro-pods flip that script by offering a faster, smarter path to podcast success.

In this value-packed episode of East Trade Winds Tuesday, we welcomed the ever-insightful Megan Dougherty, co-founder of One Stone Creative and author of Podcasting for Business. Megan introduces a compelling new approach to podcasting—micro-pods—that can help small and medium-sized businesses reach more people, create better content, and boost engagement, without the heavy lift of traditional podcasting.

With more entrepreneurs and creators feeling overwhelmed by long-form shows that demand endless production cycles, Megan lays out a better alternative: short, batch-recorded episodes designed with SEO, visibility, and scalability in mind. These bite-sized episodes can be pre-recorded in one session and released frequently to keep your brand relevant and top-of-mind—without eating into your calendar.

🧭 Key Topics Covered:

• Why most business podcasts fizzle out
• The 5 strategic podcasting goals using Megan’s Business Podcast Blueprint
• How “Podcast Value Math” helps you align your show with your business objectives
• Why batching content = saving time and boosting reach
• The rise of micro-pods: short-form, high-frequency episodes that do the heavy lifting
• Real-world use cases for micro-pods: SEO, social media traction, audience growth
• How to plan, script, and batch a month of episodes in just one sitting
• Using podcasts to “borrow audiences” and establish thought leadership
• Tips for overcoming the awkwardness of solo video recording
• Repurposing content across multiple platforms for maximum ROI

🎙️ Guest Speaker:

Megan Dougherty
📧 [email protected]
🌐 onestonecreative.net
📕 Download her book: PodcastingForBusiness.com
📺 Watch her talk: YouTube - Micro-Pods Are Crushing Traditional Podcasts

🙌 Special Thanks To:

• The Canada Growth Network – Proud supporters of this episode.
• Our engaging audience and contributors from the East Trade Winds community.

📣 Shoutout to contributors:

• Adam, Media Strategist
• Jojo, Podcast Host
  (More names can be added with specific links if you provide them.)

📧 Got questions or want to collaborate?
Reach us at: [email protected]

💡 Want to see Megan live or interact with other industry pros?

👉 Join our East Trade Winds Tuesday weekly events:
🗓 Every Tuesday, 8–9 AM EST
📍 Register here

🔥 Call to Action:

✅ Watch the full talk on YouTube to understand how to use micro-pods to grow your brand:
🎥 Watch now

💬 Comment on the video with your takeaways or questions.
🤝 Connect with Megan Dougherty or reach out to [email protected] for help launching your own micro-pod.
📆 Join us next Tuesday at East Trade Winds and discover fresh business growth strategies weekly!

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.