"Instead of scrolling for an hour a day, scroll for a half hour and do something for you for a half hour. Lift the weights, write the blog post, learn to do the podcast, read a book.”

In this episode of Lead with Culture, host Kate Volman is joined by Joe Ciccarone, District Sales Manager at AbbVie and host of the “Built not Born” podcast, to discuss how he transformed his career, taught himself sales, and built a successful podcast with just a MacBook Air and a wired microphone.

In their conversation, Joe shares how podcasting not only grew his audience to thousands but also honed his skills in sales and empathy, the diverse paths to success taken by business leaders, and the power of reading, micro steps to achieve goals, and persevering through challenges.

In this episode, you’ll discover:

1. How starting and running a podcast significantly improves sales skills and question-asking abilities
2. The value of continuous learning, persistence, and small, consistent efforts to achieve success
3. The importance of having a support system and resources to pursue personal passions, such as joining local activities or investing in coaching

Things to listen for:

[04:54] Podcasts offer valuable insights from professionals

[08:59] Constantly strive to learn, grow, and apply knowledge

[13:21] Building following by serving ten people consistently

[22:45] People make excuses to avoid challenges

[30:32] Reading history prevents repeating mistakes, avoiding losses

[33:08] Book on persevering through challenges to success

[37:30] Podcasting fosters diverse conversations

Resources:

• Floyd Coaching
• The Culture Assessment
• Matthew Kelly’s Books
• Floyd Coaching’s Blog

Connect with the Host & Floyd Coaching:

• Kate Volman’s Linkedin
• Floyd Coaching on Linkedin
• Floyd Consulting on Facebook
• Floyd Consulting on Twitter
• Floyd Consulting on YouTube
• Floyd Consulting on Instagram