THEORETICAL RECAP The 'S' in SMART stands for Specific — and it is the foundation everything else rests on. A goal is Specific when it answers, without ambiguity, the following questions: What exactly do I want to achieve? Who is involved? On which c...

Micro-workshop: Reformulate for more Specific

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Micro-workshop: Reformulate for more Specific

Micro-workshop: Reformulate for more Specific