In this episode of the Micromobility Podcast, host Prabin Joel Jones (CEO, Micromobility Industries) sits down with Will Norman, London’s Walking and Cycling Commissioner, to unpack how one of the world’s biggest cities is reshaping its streets for people.

Will explains why his job title exists in the first place, and why the real mission is bigger than bike lanes: making streets safer, integrating micromobility with the Tube and buses, and keeping London competitive as a global city.

What you’ll hear in this conversation
- How London went from ~90 km to 400+ km of cycleways and what it actually takes to deliver change at city scale
- The “recipe” Will credits for progress: political courage, funding, technical expertise, campaigning communities, and data
- Why the biggest barrier to mode shift is still safety and what London is doing under Vision Zero
- The impact of 20 mph zones, safer street design, and London’s Direct Vision Standard for trucks
- Why London still can’t properly regulate dockless shared bikes (and what’s changing with new legislation)
- The truth about shared e-bikes in London: it’s not just the number of bikes, it’s where they are and how they’re managed
- The governance challenge of London’s many boroughs, and why “border cut-offs” for shared bikes can be dangerous
- Why shared e-scooters haven’t scaled like e-bikes (yet), and what needs to happen next
- What’s coming in micromobility: cargo bikes, new form factors, and future-proof regulation
- Will’s message to city officials worldwide trying to drive similar change: be brave, stay positive, prove it with data, and bring communities with you

We also get into why cities like Paris and Brussels are pushing London to move faster, and why that global competition is healthy.