Greg Applehoff, a luminary in the consumer electronics world, joins us to share his remarkable journey through the ever-evolving tech landscape. From his early days with Japanese titans like Hitachi and Sony to his pioneering efforts in the MP3 market with iRiver, Greg's career offers a front-row seat to the technological revolutions that have reshaped our lives. Greg reflects on the golden era of physical music ownership and contrasts it with today's ephemeral streaming culture, providing listeners with a rich narrative of change driven by innovation and shifting consumer behaviors.

Our conversation then pivots to the storied history of Minneapolis-based Shock Electronics, an influential retailer that transitioned from audio equipment to trailblazing computer sales, laying the groundwork for giants like Best Buy. We also recount the entrepreneurial success of GTI Graphics Technologies Inc., a company that grew to $100 million under the leadership of a visionary entrepreneur. Adding a personal touch, we share our appreciation for Erath Pinot Noir from Oregon's Willamette Valley and discuss our preferences in tequila and mezcal, making for a well-rounded and engaging discussion.

The spotlight then shifts to the booming e-bike market, charting its rise from niche interest to mainstream adoption. We explore the role of independent bike dealers and major retailers like Best Buy and Walmart in this burgeoning sector. Key discussions include the vibrant biking culture in places like Bentonville, the green benefits of e-bikes, and the increasing interest from startups. With insights into brand building, innovation, and the critical role of regional retailers, this episode is a treasure trove of knowledge for anyone interested in the future of consumer electronics and micromobility.

Timestamps

0:00 Ascend Ad

2:42 Introducing Greg Appelhof and his background

10:38 Today's wine: Erath Oregon Pinot Noir

13:55 Greg's role in bringing micromobility to large retail stores

21:30 What new companies have to do to get their products in large retail stores

28:59 Could smaller regional retailers be a good start for new companies

37:47 Gross margins on electric mobility

39:03 Selling on Amazon and the importance of reviews

41:27 Discussing safety certification for micromobility

45:24 Greg's predictions for the micromobility industry

53:29 End of interview

54:29 Class action against Morgan & Morgan

58:25 Abbott's lab settlement of 500 million over infant premature formula

1:00:46 Forever chemicals in school's water

1:06:26 Recall of the week: DGL hoverboard dynamo

Connect with RiskCellar:

Website: https://www.riskcellar.com/

Greg Appelhof

Linkedin: https://www.linkedin.com/in/gregappelhof

Brandon Schuh:

Facebook: https://www.facebook.com/profile.php?id=61552710523314

LinkedIn: https://www.linkedin.com/in/brandon-stephen-schuh/

Instagram: https://www.instagram.com/schuhpapa/

Nick Hartmann:

LinkedIn: https://www.linkedin.com/in/nickjhartmann/