Thsi week we do an analyses of Microsoft's strategic move in 2025 to position Azure Cosmos DB as a contender in the enterprise data warehouse (EDW) market. While traditional EDW leaders like Snowflake, AWS Redshift, Google BigQuery, and IBM Db2 Warehouse excel in distinct analytical areas, Cosmos DB aims to differentiate itself as a unified AI database. It achieves this by blending operational and analytical workloads through Hybrid Transactional/Analytical Processing (HTAP) and native AI integration, especially benefiting organisations already using Microsoft's ecosystem. The article explores how Cosmos DB's capabilities, such as global distribution and low-latency access, are particularly advantageous for specific industries like e-commerce, gaming, and IoT, suggesting it is carving out a new niche rather than directly replacing existing EDW solutions.

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