Frank Watson speaks with Kana Roberts, Affiliate Marketing Manager at Microsoft, who keynoted the recent AMDays 2018 conference talking about how affiliates can be optimized in the retailer’s favor by finding the strengths within the most challenging issues (attribution models, fraud/resellers, online to offline, etc.) and leveraging actionable data to power those decisions

We learn when did Microsoft start their affiliate program and what products were offered? What is the most popular product sold through affiliates now? Plus, any differences between countries and the steps Microsoft takes to address fraud?