Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

Most podcasters don't realise how much leverage their show actually gives them. Erin Treloar figured it out, and she's been cashing in ever since.

Erin is the host of Well Within, a podcast for women ready to feel their best in body and life, covering health, wealth, relationships, spirituality, and more. She's been podcasting for six years, releasing episodes almost every single week. An award-winning podcast host and health coach, Erin's work has been featured in The Huffington Post, the LA Times, and Marie Claire. Based in Vancouver, she recently rebranded her show from Raw Beauty Talks to Well Within and successfully maintained her audience through the transition.

She shares/breaks down:

◼️ How she negotiated hotel partnerships that now cover her LA recording trips in full

◼️ Why she started charging guests $500 to appear on her show, and how most said yes immediately

◼️ The three-month social media and podcast package she sells to founder guests

◼️ How her podcast directly converted a cold lead into a paying coaching client

◼️ What the O-1 extraordinary ability visa process taught her about her own accomplishments

◼️ Why she's launching a branded podcast tour, and how she's pitching sponsors to fund it

◼️ The metric mistake she admits cost her years of insight into what was actually working

Follow Erin Troulor:

◼️ Instagram: https://www.instagram.com/erintreloar/

◼️ Website: https://erintreloar.com/ 

◼️ Well Within Podcast: https://podcasts.apple.com/gb/podcast/well-within/id1454866000 

Want to grow your visibility through podcast guesting? Explore how PodWritten can help:

https://podwritten.com/services/

Bonus tips and resources:

◼️ Blog: https://podwritten.com/blog/

◼️ Instagram: https://www.instagram.com/podwritten/

◼️ LinkedIn: https://www.linkedin.com/company/podwritten

Questions or want to say hey? Email us at [email protected]

Please leave us a review on Apple Podcasts or Spotify.

She built a $500K business from a podcast most platforms try to shadow ban, and she's here to show you exactly how she did it.

Danielle Bezalel, host of Sex Ed with DB, built a $500K+ podcast sponsorship business as an indie podcaster averaging around 1,200 downloads per episode. She just launched Monetize Your Indie Podcast, a self-paced resource hub with her exact masterclass, sponsor ad deck, and pitch email system to help indie podcasters land real brand deals, without a network, agent, or massive audience.

She shares/breaks down:

◼️ How she landed her first $5,000 sponsorship deal in season two, with zero prior experience

◼️ Why she requires a minimum six-month contract from every brand she works with

◼️ The exact outreach system she uses to find and cold pitch sponsors (including how ChatGPT fits in)

◼️ How she builds monthly and quarterly reports that keep brands renewing year after year

◼️ The biggest mistake indie podcasters make with sponsorship pricing, and how to fix it

◼️ Why health and wellness creators especially need to stop undercharging for their work

◼️ Her advice for anyone who's never had a paid partnership and doesn't know where to start

Follow Danielle Bezalel:

◼️ Sex Ed with DB: https://www.sexedwithdb.com/ 

◼️ Instagram: https://www.instagram.com/sexedwithdbpodcast/ 

◼️ Podcast: https://pod.link/1286811573  

◼️ Monetize Your Indie Podcast course: Want to turn your podcast into a sustainable income stream? Danielle Bezalel, MPH helps indie podcasters build real revenue through her Monetize Your Indie Podcast course and private consulting. Reach out at [email protected] and read How an Indie Podcaster Made Six Figures to see how she built a six-figure indie show.

Want to grow your visibility through podcast guesting? Explore how PodWritten can help:

https://podwritten.com/services/

Bonus tips and resources:

◼️ Blog: https://podwritten.com/blog/

◼️ Instagram: https://www.instagram.com/podwritten/

◼️ LinkedIn: https://www.linkedin.com/company/podwritten

Questions or want to say hey? Email us at [email protected]

Please leave us a review on Apple Podcasts or Spotify.

You're putting out episodes every week, but are you actually listening to podcasts? The single best (and completely free) growth tactic most health and wellness podcasters skip might be the simplest one of all.

In this solo episode, Sam draws on a principle from Stephen King's On Writing, that great writers read voraciously, and applies it directly to podcasting. If you want to get better at interviewing, storytelling, and growing an audience, you need to be listening. A lot. And not just shows in your niche.

Sam breaks down:

Want to grow your visibility through podcast guesting? Explore how PodWritten can help:

https://podwritten.com/services/

Bonus tips and resources:

Questions or want to say hey? Email us at [email protected]

Please leave us a review on Apple Podcasts or Spotify.

He turned down more than half his income on principle, and he'd do it again.

Paul Gilmartin is the host and producer of the Mental Illness Happy Hour, one of the longest-running mental health podcasts in existence. Running since 2011 with roughly 70,000 monthly downloads, the show has been praised by Psychology Today, Esquire, and The New York Times as a vital, compassionate space where guests open up about their fears, addictions, and life experiences. Before podcasting, Paul was the host of TBS's Dinner and a Movie for 16 years. Today he shares the aftermath of having to walk away from his biggest sponsor. 

Paul shares:

Follow Paul Gilmartin:

Want to grow your visibility through podcast guesting? Explore how PodWritten can help:

https://podwritten.com/services/

Bonus tips and resources:

Questions or want to say hey? Email us at [email protected]

Please leave us a review on Apple Podcasts or Spotify.

She hit 100,000 monthly downloads in just a few years, and it wasn't luck. Dating coach and podcast host Talia Koren breaks down the strategic decisions behind one of the fastest-growing shows in her space.

Talia Koren is the host of Dating Intentionally, a podcast helping singles navigate the modern dating world with confidence. She built her audience by applying sharp analytical thinking to every aspect of her show, from the name she chose before recording a single episode, to how she titles every piece of content she publishes.

She explains: 

◼️ Why the name of your podcast is doing more marketing work than you realise 

◼️ How she reached 100,000 monthly downloads in a fraction of the time most podcasters take

◼️ The sales page trick she uses to test products before she builds them 

◼️ Why going straight from podcast to sale almost never works, and what to do instead 

◼️ How she landed her first sponsor in under six months 

◼️ The one question to ask before signing with a podcast network 

◼️ Why she's growing on YouTube without really trying 

◼️ The AI trick she uses after every interview to nail the episode title

Follow Talia Koren: 

◼️ Instagram: https://www.instagram.com/dating.intentionally/ 

◼️ Podcast: https://pod.link/1645453880 

Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/

Bonus tips and resources: 

◼️ Blog: https://podwritten.com/blog/ 

◼️ Instagram: https://www.instagram.com/podwritten/ 

◼️ LinkedIn: https://www.linkedin.com/company/podwritten

Questions or want to say hey? Email us at [email protected]

Please leave us a review on Apple Podcasts or Spotify.

Podcast guesting has been praised as one of the most powerful growth tools for podcasters, but most hosts either never try it, or try it once and walk away empty handed. Susie Pettit is living proof that the strategy works, when you approach it the right way.

Susie is the host of The Love Your Life Show, a podcast focused on life empowerment, self-growth, and midlife wellness that she has published every single week without fail since 2018. 

With nearly 400 episodes behind her, a thriving coaching practice, and a group membership school, she has built her business largely through the power of intentional podcast guesting, without an agency, without a huge audience, and without spending hours on her phone.

She explains: 

◼️ Why one single podcast appearance landed her four to five long-term coaching clients she still works with today 

◼️ The five to ten minute outreach habit she uses to get herself booked on shows without burning out 

◼️ Why she's shifted away from social media and what she's investing in instead 

◼️ The exact qualities that make her say yes to a guest pitch — and the red flags that make her delete it immediately 

◼️ Why the most well-known guests aren't always the most valuable ones for your show 

◼️ The two lead magnets she uses that cost her nothing to maintain and keep converting listeners on autopilot 

◼️ Why podcast listeners are already your warmest possible audience — and how to reach them

Follow Susie Pettit: 

◼️ Https://smbwell.com/listen

◼️ Http://theloveyourlifeschool.com

◼️ Smbwell.com/roadmap

Bonus tips and resources: 

◼️ Blog: https://podwritten.com/blog/ 

◼️ Instagram: https://www.instagram.com/podwritten/ 

◼️ LinkedIn: https://www.linkedin.com/company/podwritten

Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/

Questions or want to say hey? Email us at [email protected]

Please leave us a review on Apple Podcasts or Spotify.

Is podcast guesting actually an effective strategy for growing your show? The honest answer might surprise you, especially coming from someone who runs a podcast guest booking agency.

In this solo episode, I break down why guesting on other podcasts is often misunderstood as a growth tool, when it can move the needle on downloads, and why chasing download numbers might be the wrong goal altogether.

In this episode, you'll learn:

Resources mentioned:

⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.

✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/

💡 Bonus tips and resources: 

Blog: https://podwritten.com/blog/ 

Instagram: https://www.instagram.com/podwritten/

LinkedIn: https://www.linkedin.com/company/podwritten 

Cynthia Thurlow is the host of Everyday Wellness, a podcast dedicated to midlife hormones, menopause, and science-backed health for women over 35. With nearly two decades of experience in emergency and cardiology medicine, a viral TEDx talk with over 15 million views, and half a million monthly downloads, Cynthia has built one of the most trusted voices in women's health.

In this episode, Cynthia pulls back the curtain on how she built Everyday Wellness from a co-hosted side project into a multi-stream revenue machine, and shares the strategies, mindsets, and hard-won lessons that got her there.

Today, you'll learn:

⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.

✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/

💡 Bonus tips and resources: 

Blog: https://podwritten.com/blog/ 

Instagram: https://www.instagram.com/podwritten/

LinkedIn: https://www.linkedin.com/company/podwritten 

💌 Questions or want to say hey? Email us at [email protected]

Connect with Cynthia: 

Website: https://www.cynthiathurlow.com 

Instagram: https://www.instagram.com/cynthia_thurlow_/ 

Book (The Menopause Gut): Available now at https://www.cynthiathurlow.com

There's a quiet mental trap that's slowly killing the ambitions of health and wellness podcasters,  and chances are, you've fallen into it without even realising. In this solo episode, I dig into survivorship bias: why comparing your podcast to the biggest shows in the game is setting you up for frustration, and what to focus on instead.

In this episode I cover:

⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.

✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/

💡 Bonus tips and resources: 

Blog: https://podwritten.com/blog/ 

Instagram: https://www.instagram.com/podwritten/

LinkedIn: https://www.linkedin.com/company/podwritten 

💌 Questions or want to say hey? Email us at [email protected]

This week’s episode is a little different. I’m sharing a recent interview I did that I think you’ll genuinely enjoy.

It’s from my interview on Podcast Advertising Playbook, where I was interviewed by host Heather Osgood.

In the episode, we discuss how brands and personalities can use interviews to increase visibility and connect with targeted audiences, what makes for successful guest pitching, including timing and seasonality, and how brands can use guesting to build authority and increase brand awareness

Stick around for all of that and more.

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

✅ Want to grow your visibility through podcast guesting?

🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free):

💡 Bonus tips & resources:

Connect with Sam Brake Guia:

💌 Questions, feedback, or just want to connect? Reach out at [email protected] or via LinkedIn.

Podcast Advertising Playbook: https://podcasts.apple.com/us/podcast/podcast-advertising-playbook/id1473222248