Mid-Strength Summit 

Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and innovation, and this session is your front-row seat to what’s next.

Mid-Strength in the U.S: The Untapped Opportunity
Nick Bodkins (A Route West) compares U.S. and European production approaches to Mid-Strength, assesses current players and market gaps, and uncovers best practices for positioning, education, and go-to-market strategy. Gain actionable insights to shape mid-strength’s future in America.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.