Rick Roden is one of the dairy farmers that make up the board of directors for Dairy Farmers of Wisconsin. On his family operation in Washington County, communication is key. Roden's found out that the messages that Dairy Farmers of Wisconsin creates and uses to promote the state's dairy products are effective, and well received.
Roden visits with Pam Jahnke about his fundamental motivation to be on the board - and that was to find out how his checkoff dollars were being invested. He says he's very impressed with all the programs and partnerships that DFW has forged, and the worldwide reputation Wisconsin has for its dairy products, especially cheese.
Constant promotion and education is the foundation to why Dairy Farmers of Wisconsin works. Roden says the rule he remembers is the 90/90 rule. 90% of the milk produced in Wisconsin goes into cheese, and 90% of that cheese is sold outside of Wisconsin. He says regardless of policy, keeping those conversations going is critical for the success of Wisconsin dairy. Today, the state produces 3.5 billion pounds of cheese. Roden believes the brand building and partnerships that his checkoff dollars have been invested in, keep Wisconsin at the forefront of sales.
Did you know last year our dairy checkoff got Wisconsin Cheese promotions in over 8000 stores across the country and sales of Wisconsin cheese are outpacing the entire specialty cheese industry? That's something Roden is proud of, and happy to share with other dairy producers, and non-farm consumers as well.
If dairy farmers want to learn more about checkoff efforts, check out
www.wisconsindairy.org, or reach out to your local Board of Director
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