This is an exciting time of year as Dairy Farmers of Wisconsin (DFW) partners with the WIAA (Wisconsin Interscholastic Athletic Association) and WSN (Wisconsin Sports Network). Dairy farmer, executive board member and WI representative on the National Dairy Board, Gail Klinkner, takes a moment to explain why this partnership is key from a nutritional standpoint, and a "next generation customer" position.
Klinkner begins by explaining the dairy farm that her family operates in Western Wisconsin in the community of Viroqua. As a mom, Klinkner has 5 active kids - two of which are involved in high school sports themselves!
Klinkner explains that DFW has enjoyed a long standing partnership with WIAA and WSN. Again in 2025, there will be a major messaging emphasis during State Tournaments! Wisconsin Dairy farmers not only support these teams, individuals, and communities, but they also share Wisconsin Dairy Farming messages to audiences that may be removed from agriculture. Sustainability, dairy product nutrition, and economic impact are a focus of the outreach.
Appropriately enough, “Chocolate Milk is the official beverage of the WIAA”. Athletes at these state tournaments are provided chocolate milk. Promotion and consumption of chocolate milk and its recovery benefits for athletes and fans are showcased on television, social and in stadiums during these tournaments.
Klinkner explains the partnership with WisSports.net that extends beyond the courts to the annual "Wisconsin Dairy Athlete of the Month". This showcase allows dedicated Wisconsin dairy to highlight youth who grow and raise food for their communities.
WisSports.net is the go-to location for high school sports schedules, individual athlete and team statistics, as well as state rankings. More than 35 million pages are viewed annually at wissports.net, providing a great platform for athletes, coaches, and fans to see positive dairy messaging and support for our local farmers and athletes across the state.
Wisconsin dairy will be recognizing two athletes every month during the campaign. To find out how you can submit an athlete honoree, go to wissports.net, wisconsindairy.org or WSN social media platforms.
See omnystudio.com/listener for privacy information.