Rachel Kerr, Sr. Director Experiential & Brand Marketing visits with Pam Jahnke about consumer trends, focused on dairy products, in 2023. Among the areas she's focusing include:
· Simple pleasures that bring enjoyment on a budget
· Elevated at-home experiences
· Healthier living options
· Conscious consumption that minimizes environmental impact
Kerr says consumers are looking for an "elevated experience", and specialty food purchases are gaining prominence as an alternative to dining out. Since Wisconsin crafts 50% of the nation’s specialty cheese and is available in 99% of supermarkets nationwide, we can have any impact here. I think we’ll start seeing more upscale meal kits, at-home hibachi grilling or smoking craft cocktails, and digital connections to extra content, to share compelling stories – a few examples of how to make at-home occasions more engaging. (Butter board trend and growth to Mascarpone and other specialty cheese products.)
Find out more about these trends at wisconsindairy.org.
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