Province Brands is the brainchild of former Assasin’s Creed developer Dooma Wendschuh. These are a range of alcohol-free, cannabinoid-charged adult beverages that can be consumed instead of alcholic beverages but without the detrimental side effects of alcohol. And better still, the “dose curve” of these novel creations will emulate that of alcohol, meaning consumers won’t need an hour for the effect to come on, and 4-6 hours for the effects to wear off. The company is in the process of capitalizing its business plan, and anticipates becoming a publicly traded company in due course.
James West: Dooma, thanks for joining us today.
Dooma Wendschuh: Thank you.
James West: Dooma, let’s start with an overview: what’s the value proposition for investors in Province Brands?
Dooma Wendschuh: It is a tremendous value proposition and a chance not just to be involved in what looks like the future of the cannabis industry, but also to be involved in a business that will fundamentally change the world, and change the way that people think of psychoactives.
James West: Interesting. And how will you do that?
Dooma Wendschuh: At Province, we make beer and spirits, but our beer does not contain alcohol, and our spirits do not contain alcohol. These products instead intoxicate you using marijuana, or marijuana’s cannabinoids, and they’re designed to really be what we call an ‘alcohol killer’ – basically, a true competitor to alcohol in every sense of the word.
So, think about timing. When you consume a marijuana beverage, the effect won’t hit you for an hour or an hour and a half. It’s crazy, it’s like, you go to your business drinks, you don’t feel it till you’re driving home; it’s pointless. Our products don’t have that problem. Our products are going to hit you in ten minutes or less, just like alcohol.
And what about how long you stay intoxicated? With marijuana edibles, you’re often intoxicated for six hours or more; that’s a big commitment, you know? Nobody would buy a $45 cocktail at the start of dinner that would get them drunk all night long, but buying three $15 cocktails over the course of an evening, that’s totally normal because we’re used to self-titration. We’re used to having a short duration of effect and limiting – because we know how long it’s going to stay in our system, we’re able to consume multiple iterations of the product.
So we’re actually developing a product to shorten the duration of effect of edible cannabis, so that between the ability to shorten the onset time and then shorten the duration of effect, we can create a dose-response curve for edible cannabis which is almost identical to the dose-response curve of alcohol.
And lastly, we can actually create a sensation – and this is not something that we have right now, this is an R&D project for t