Khiron Life Sciences (CVE:KHRN) President Chris Naprawa weighs in on the significance of the global cosmetic opportunity as it relates to cannabis.
Transcript:
James West: Hey, welcome back. My guest in this segment is Chris Naprawa. He is the President of Khiron Life Sciences Corp., trading on the TSX Venture under symbol KHRN. Chris, welcome back.
Chris Naprawa: Thank you, thank you for having us.
James West: Chris, you put out a fantastic press release today, at least by my estimation, that you have achieved Mexican retail distribution for your Kuida CBD cosmeceutical brand, and that obviously has huge implications given that Mexico had a population of 120 million. Tell me how, what portion of that population is going to have access to this product? What kind of sales do you anticipate?
Chris Naprawa: Yeah, so we launched the Kuida brand about a month ago in Colombia; we’ve been picked up in a couple of different pharmacies, we’ve got good distribution online plus our own branded online portal to purchase Kuida products, and this is an example how, if you have a good base in Latin America, you can extend it to other regions in Latin America. So Farmalisto, which is one of our partners in Colombia, they can just easily pick up the sku and start selling that in Mexico.
So we’re still pending some government approvals, because they just put out the guidelines yesterday, but we were anticipating those; they look just like we thought they might look, and we’re ready to have a product that will fit well within those guidelines.
James West: Hmm. So then, it’s available from anywhere in Mexico, online?
James West: And what about physical store locations?
Chris Naprawa: Stay tuned.
James West: Stay tuned, okay!
Chris Naprawa: So Kuida for us right now is just eight skus, and I think as you see us develop, we’ll add more and more skus and beyond just cosmetics, sort of, you know, in the general wellness category. That would include beverages in that line, that would include other things in that line. Kuida, we have a fantastic marketing team with amazing leadership, and we’re going to rapidly expand beyond Colombia and Mexico. You’ll see another region from us shortly.
James West: Okay. So the current eight skus, what sort of is the product range within those eight skus?
Chris Naprawa: So we call those cosmeceuticals. The active ingredient is called CBDerm, which is our own branded ingredient, and it’s a line of wellness products geared towards women. Latin American women spend an absolute fortune on cosmetics on a per capita basis; Mexico is no exception to that. So we’re focused on a market where there’s already high spending, they’re looking for changing, looking for alternatives. All natural, with the natural attributes that CBD brings as far as hydration, anti-inflammatory, etcetera. So we can make product around