Sahar Mushtaq interviews Laura Davison, Director of Consumer and Marketing at Tish Tash. They explore why Facebook marketing remains vital in the GCC, despite global trends. Laura shares insights on building thriving online communities, such as the 41,000-strong "Dubai Girl" group

Sahar Mushtaq welcomes Maya Ghachem, Head of Healthcare and Lifestyle at Business France UAE, to discuss the transformative French delegation at Dubai’s World Health Expo. Explore how cutting-edge medical technologies, AI ethics, and collaborative business missions are shaping a sophisticated, win-win healthcare future between France and the Emirates.

Sahar Mushtaq on Mira Business FM as she interviews Dr Kam Al Mazrui, Head of Sport and Events at Mott MacDonald Middle East. They explore the region’s dramatic transition into a world-class sporting powerhouse, discussing the sophisticated infrastructure, the rise of "sporting cities", and future immersive fan experiences.

CEO Gabi Kool joins Sahar Mushtaq to explore the evolving landscape of loyalty programmes. Discover how businesses are utilising cutting-edge technology and AI to curate personalised gifts, ensuring customers remain engaged. This insightful discussion delves into 2026 trends, shifting consumer behaviours, and the serious strategy behind rewarding success.

Sahar Mushtaq discusses the evolution of the GCC's digital economy with investment executive Mahmood Jassim. They explore AI technology, FinTech, and government support are shaping regional startups. Jassim shares expert insights on digital payments and what it takes for companies to achieve global success.

The Honorable Jackie Jarvis, Western Australia’s Minister for Agriculture and Food, joins Sahar Mushtaq to discuss the region’s booming export market. This episode explores the Global Food Showcase in Dubai, featuring premium lobsters, truffles, and beef, while highlighting the UAE as a vital, high-value trade partner for Australian producers.

Carolin Baumgartner - AI Strategy Consultant & Sahar Mushtaq explore how entrepreneurs and leaders bounce back from setbacks. From losing a company to rebuilding identity and reinventing positioning, the show dives into why adaptability and resilience matter more than ever!

On Midday Majlis - Sahar Mushtaq sits down with Amoye H., Managing Partner at FoundHers Ventures, to discuss how the new generation of female entrepreneurs is moving beyond traditional businesses. From tech to innovative startups, these women are driving bold ideas and shaping the future of business.

Mareva Koulamallah, Founder and CEO of Marevak Consulting, joins Sahar Mushtaq to discuss strategic expansion in the GCC. She explores the region’s unique business speed and the necessity of local cultural knowledge. Koulamallah emphasises why brands must prioritise authentic communication over traditional marketing to succeed in this competitive landscape.

Sahar Mushtaq interviews Lubna Ahmed Haque, founder of Writers in Riyadh. Lubna discusses her journey from the UK to Saudi Arabia, establishing a creative powerhouse that now supports over 600 storytellers. Discover how she is fostering human connection in an AI-driven world.