Was 2023 the year the influencer bubble burst? Today we are joined by the Lauren and Jordyn from the Infinite Scroll Podcast to talk about the biggest influencer stories and controversies of 2023 and how they will shape the industry for years to come.

You can listen to the “Infinite Scroll”podcast episode here: https://podcasts.apple.com/us/podcast/infinite-scroll/id1499785732 

You can watch the “Infinite Scroll” YouTube video with me here: https://www.youtube.com/watch?v=hp1d_uSLdhE&pp=ygUPaW5maW5pdGUgc2Nyb2xs 

Time Stamps + Topics: 

• Meet the Infinite Scroll podcast 0:00 

• Mikayla Noguiera’s Lashgate 5:00 

• Addison Rae Leaving TikTok - 15:50 

• Ruby Franke & Colleen Ballinger - 27:40 

• Dylan Mulvaney’s Budlight Fall Out - 41:15 

• Emma Chamberlain’s Podcast Criticism - 50:00 

Thank you so much for listening! Share the podcast with a friend who loves pop culture and marketing just as much as we do. 

Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369

Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ

Follow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videos

Join the Discord here: https://discord.gg/wTg3PtBkjs 

EMAIL: [email protected] 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Did you know Jenna Marbles got her start at Barstool Sports? We discuss that and more on this episode of #AheadOfTheCurve with Coco Mocoe. Let's dive into the parallels of BuzzFeed and Barstool Sports and what can go wrong when you become the "coolest place to work" on the internet.

Thank you so much for listening to the podcast, subscribing to my channel and for sharing your favorite episodes with a friend who loves marketing and pop culture as much a we do. Let's hit 500 reviews on Spotify by the end of 2023!

This episode is based fully on opinion. I encourage everyone to do their own research, as alway!

TAGS: Dave Portnoy, Barstool Sports, Jenna Marbles, Alex Cooper, Call Her Daddy, BuzzFeed, Quinta Brunson, The Try Guys, Marketing, Pop Culture

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Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up.

EMAIL:
[email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all.

Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu

Follow @adamtheflop on TikTok, Instagram and YouTube

Follow Coco Mocoe on TikTok, Instagram and YouTube

Here is the great deep dive I mention early on in the video. It is from creator  @rxbeccarose  // Video: https://www.youtube.com/watch?v=YOGBT2eino4&pp=ygUab2ggaXRzIGp1c3QgcmViZWNjYSBzZWxlbmE%3D

Thank you for subscribing to my YouTube channel and for reviewing the podcast, wherever you listen! Send it to a friend who loves talking about Selena Gomez as much as we do ❤️

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”. 

Today’s episode is with one of my favorite podcasters who you hear me mention ALL THE TIME, which is Shannon from Fluently Forward. Listen to her podcast here: https://podcasts.apple.com/us/podcast/fluentlyforward/id1589952385 

Follow Shannon on TikTok: https://www.tiktok.com/@fluentlyforward 

Thank you for subscribing and reviewing the podcast! Share it with a friend who loves pop culture and marketing as much as we do! 

Email: [email protected] 

Find Coco Mocoe on your favorite socials by searching @cocomocoe 

Subscribe to the ‘Ahead of the Curve’ podcast on YouTube: https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Have you noticed an influx of videos on TikTok making fun of millennials? Well, I have! But Millennials have always been ridiculed online for simply existing. And why is that?

From the cup song to Hogwarts houses to boxxy - millennials at least have culture! Let’s discuss.

The viral TikTok that inspired this video was from @freddiesroommate on TikTok about the history of millennial cringe and the creator "boxxy" aka Catie Wayne.

Examples of tiktokers making videos about millennials: @biancascaglione and @snarkymarky

https://discord.gg/FWjnNmCnRu

Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco

For potential interviews or partnerships, email: [email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she? 

Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier. 

What can we learn from “trendy” beauty brands like Glossier and female founds like Emily Weiss? Let’s dive in. 

My next book review will be the Britney Spears memoir, ‘The Women in Me’. Let me know what other trending topics and books you want me to cover from a marketing perspective! 

TIME STAMPS:

Introduction - 0:00 

The Glossy Book + Author - 2:20

Emily Weiss - 4:38 

“Into the Gloss” - 7:15 

Glossier - 12:47

Glossier’s Height - 16:26 

Celebrity Name Drops - 22:40

Glossier’s Mistakes - 26:18 

How can Glossier become “cool” again? - 35:10

Follow Coco on social media: 

Instagram: instagram.com/cocomocoe

TikTok: tiktok.com/@cocomocoe

YouTube: https://youtube.com/@CocoMocoe?si=x8WFaM-iNp_xOMn_ 

Join the #AheadOfTheCurve Discord: https://discord.gg/drDBjzVXnp 

Thank you for listening to ‘Ahead of the Curve with Coco Mocoe’ wherever you find your favorite podcasts! Tune in weekly for deep dives into trending topics, pop culture and celebrity interviews - all from a marketing expert’s perspective. 

You can buy the book here (Thank you for using link as I get a percentage of the profits from my link): https://amzn.to/3QeJ1JC 

For business inquiries, email: [email protected]  

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

In this exclusive interview, we dive deep into the story behind the viral success of the Pickle Sweatshirt, created by Jess Slone of Bad Addiction Boutique. Discover how an inside joke turned into TikTok Shop's best-selling item, as Jess shares her journey from concept to market dominance. We also explore the impact of influential figures like Mikayla Noguiera who have contributed to the pickle sweatshirt's viral fame.

For more celebrity and creator interviews, marketing insights and TikTok trends - subscribe to the channel!

Follow Bad Addiction Boutique:
tiktok.com/@badaddictionboutique
instagram.com/badaddictionboutique

"Why is the pickle sweatshirt taking over TikTok?" Today Show Article: https://www.today.com/food/trends/pickle-sweatshirt-tiktok-rcna100656

Buy the pickle sweatshirt:
https://shopbadaddiction.com/products/pickle-jars-sweatshirt

--

You can find more episodes of “Ahead of the Curve with Coco Mocoe” wherever you find your favorite podcasts or on YouTube.
Tune in weekly for pop culture news, marketing trends and interviews with people making waves on the internet.

Follow Coco on socials:
tiktok.com/@cocomocoe
instagram.com/cocomocoe

For business inquiries, email: [email protected]


TAGS: #JessSlone #BadAddictionBoutique #PickleSweatshirt #TikTokShop #MikaylaNoguiera #FashionTrends #Entrepreneurship #Interview

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today's interview is with celebrity P.R. crisis manager, Molly McPherson. We talk about the biggest scandals of the year from Lizzo to Ashton Kutcher to Colleen Ballinger.

You can follow Molly McPherson on social media here:
instagram.com/molly.mcpherson
tiktok.com/@mollybmcpherson

You can listen to Molly McPherson’s P.R. podcast, “Indestructible PR Podcast”: https://podcasts.apple.com/us/podcast/indestructible-pr-podcast-with-molly-mcpherson/id1441897190

TIME STAMPS:

0:00 - 1:28 = Introduction
1:28 - 11:30 = The definition of “public relations” and her PR career
11:30 - 16:20 = Do celebrities reach out because of her videos?
16:20 - 24:00 = Mila Kunis & Ashton Kutcher
24:00 - 27:40 = Will & Jada Smith
27:40 - 31:30 = Lizzo Lawsuit
31:30 - 37:00 = Colleen Ballinger
37:00 - 45:15 = Creator’s Vs. Celebs PR Responses
45:15 - 51:10 = Ellen Degeneres

Thank you for rating the podcast on your favorite platforms and subscribing to my YouTube channel for exclusive video content from each interview!

Follow Coco Mocoe on socials:

instagram.com/cocomocoe

tiktok.com/@cocomocoe
https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ

Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up.

EMAIL:
[email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today we will be talking about the rise of Bobbi Althoff and her mysterious podcast. This video is based on personal opinion and I encourage everyone to do their own research.

Follow Coco on socials:

Instagram.com/cocomocoe
TikTok.com/@cocomocoe
YouTube

Join the #AheadOfTheCurve Discord here: https://discord.gg/4wTp3DpjBh

Rate the podcast on chartable: https://chartable.com/podcasts/coco-mocoe-tarot

Thank you for listening to "Ahead of the Curve with Coco Mocoe" on YouTube and your favorite podcast platforms

email: [email protected]

RESOURCES:

“The Really Good Podcast” by Bobbi Althoff: https://www.youtube.com/@Thebobbialthoff

“Women On Top” interview with Bobbi Althoff: https://spotify.link/EOTdGhjoKDb

Cosmopolitan’s Interview with Bobbi Althoff: https://www.cosmopolitan.com/entertainment/celebs/a44762496/bobbi-althoff-tiktok-podcast/

Bobbi Althoff on the BFF Pod: https://www.youtube.com/watch?v=YUXr2kGYuWo&pp=ygUSd29tZW4gb24gdG9wIGJvYmJp

TIME STAMPS:

Introduction 0:00 - 2:32
Comments from Discord 2:32 - 4:32
Who was Bobbi Althoff before the podcast 4:32- 9:30
The start of “The Really Good Podcast” 9:30 - 12:30
The infamous Drake interview 12:30 - 17:35
Funny Marco 17:35 - 18:39
Chicken Shop Date & Ziwe 18:39 - 23:54
Funny Marco & Bobbi’s tour 23:54 - 25:34
Unanswered questions & theories 25:34 - 31:50
Industry Plant Theories 31:50 - 37:40
How she can move forward 37:40 - 45:55

#bobbialthoff #drake #podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today we are sitting down with Trevi Moran. Trevi is known for having one of the most viewed auditions on X Factor of all-time, for being a part of the first content house ever (O2L) and now for putting out dark pop music.

Here is my sit-down interview with the rising pop star. Hope you enjoy!

Follow Trevi Moran on YouTube: https://www.youtube.com/trevimoran

Subscribe to the #AheadOfTheCurve podcast channel

Listen to the episodes back on your favorite podcast platforms (Spotify, Apple & Google)

Follow Coco on social media:
tiktok.com/@cocomocoe
instagram.com/cocomocoe

TIME STAMPS:

1. Intro & the viral Mac store videos 0:00 - 5:47
2. “X factor” audition 5:47 - 10:15
3. Dealing with hate as young as 12 y.o. 10:15 - 15:25
4. Opening up about addiction 15:25 - 17:25
5. Creating O2L 17:25 - 23:23
6. Opening up about addiction pt. 2 23:23 - 35:37
7. How Trevi signed to Angelica Cob 35:37 - 39:05
8. Signing to a record label 39:05 - 40:57
9. Trevi’s upcoming music 40:57 - 44:45
10. What makes Trevi’s music so unique 44:45 - 45:37
11. Would Trevi go on another talent show 45:37 - 50:32



For business inquiries, email: [email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com