The re-branding of Offaly and Westmeath by Fáilte Ireland is being hailed as a common-sense move.
The counties will now be marketed as part of the 'Hidden Heartlands', having previously been split with the 'Ireland's Ancient East' brand.
The expansion includes a 10-year plan for the region, to maximise on tourist hotspots and encourage visitors.
Christina Byrne from Ardmore Country House B&B in Kinnitty has been speaking with Midlands 103's Ronan Berry on Taking Care of Business and says the previous strategy wasn't effective: