This is your Women Over 40 podcast.

Welcome back to Women Over 40, where real stories inspire bold new chapters. Today’s episode dives directly into one of the most electrifying topics for women our age: reinventing yourself after 40 and daring to pursue brand new passions. Let’s skip the small talk and get right to what matters—how do you actually begin again at midlife, and why might this be the perfect age to do it?

Maybe you’re hearing that inner voice nudging for something more. You’ve raised a family, built a career, and managed a household—but somewhere beneath the steady rhythm of routine, a curiosity and yearning are echoing for rediscovery. Take Susan Lister Locke: she spent decades running her family’s specialty sportswear store in Nantucket, raising children, and playing it safe. Then, as markets shifted and real estate collapsed, she pivoted at the age of 67. She went all in on her love for jewelry-making, a hobby she’d once squeezed into her weekends. By 69, Susan owned a waterfront shop on Nantucket, designing pieces that now sell in Boston’s Museum of Fine Arts. Her story reveals a powerful lesson—that experience and self-knowledge built over decades can launch you faster and farther than ever before.

Or look at Jeanne Rosner, who spent 20 years as a pediatric anesthesiologist before realizing her deepest passion lay in teaching others about nutrition and healthy living. She didn’t just daydream—she got strategic, making a vision board from words and pictures cut from magazines, clarifying exactly what mattered most to her. This vision led to SOUL Food Salon, a community-based project helping adults and kids alike nourish their bodies and minds.

Reinvention can take root in moments of crisis, but sometimes, it’s a response to an overwhelming sense of unfulfillment. Diane Bruno found herself at a crossroads after years in public relations. The loss of her mother led her to confront her fears around death—and, surprisingly, guided her toward a new career as a funeral director. What began as grief transformed into purposeful healing, and soon she was making a difference in ways she’d never imagined.

Rochelle Potkar’s journey as an author and poet offers another dimension. She calls her 40s “the macro-journey”—not rushed attempts at change, but careful, creative exploration. She moved beyond self-doubt to embrace writing screenplays and pitching film scripts, refusing to let the “ideal” prescribed by others dictate her choices. Rochelle describes her life now as “a patchwork quilt,” unique pieces stitched together through bold experiments and persistent curiosity.

Does all this sound familiar? Maybe you’re itching to build a business, make art, volunteer in your neighborhood, or simply learn something new. Experts like those featured in Covey Club and The Better India advise direct action: start with curiosity, jot down ideas, map out a plan, and don’t be afraid to learn on the fly—even if your world says it’s “too late.” Joining new communities—online or in person—offers support and accountability. Remember, Vera Wang began her design career at 40, Toni Morrison published her first novel at 39, and Arianna Huffington launched The Huffington Post at 55. Their stories prove it’s never too late for reinvention.

So, listeners, what passion are you ready to pursue next? Challenge the script society handed you. Embrace your experience, invest in your dreams, and let reinvention bloom wherever you are. Thank you for tuning in—make sure you subscribe so you never miss a fresh episode of Women Over 40.

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