This is your Women Over 40 podcast.

Hello, fabulous women over 40, and welcome to Women Over 40. I'm your host, and today we're diving straight into the thrill of reinventing yourself by chasing those passions you've always dreamed of. Picture this: you're in your kitchen, stirring a pot of homemade chili oil, just like Tao Huabi did in the 1980s at age 49. Her noodle shop in China struggled at first, but that spicy creation became Lao Gan Ma, now a global sensation loved by celebrity chefs everywhere. Or think of Vera Wang, who at 40 ditched figure skating and editing for Vogue to launch her iconic bridal gown empire in New York City. These stories aren't fairy tales—they're proof that your best chapter starts right now.

AARP reports that 53 percent of women aged 40 to 65 crave a career switch for more meaningful work, and LinkedIn's 2022 survey shows 61 percent of workers over 40 feel the same pull toward purpose. Between 2019 and 2022, nearly 1.8 million American women over 45 made bold changes, ditching burnout for passions like Julia Child did at 50, mastering French cooking in Cambridge, Massachusetts, and becoming The French Chef on PBS. J.K. Rowling, in her 30s and 40s, turned welfare struggles in Edinburgh into the Harry Potter phenomenon that captivated the world.

Listeners, this fire in your belly? It's your signal. Start by grabbing your journal—list what lights you up, like painting, coding, or coaching, just as a college professor in her mid-40s did. She scoured archives for women's midlife stories in More magazine, which celebrates second acts for women of style and substance over 40, and pivoted to career coaching, mentoring like she always loved. Platforms like Coursera and Udemy make learning effortless—master digital marketing or project management in weeks.

Network fiercely: reconnect on LinkedIn, hit workshops at your local community center, like those in Los Angeles or online groups for midlife entrepreneurs. Test small—freelance your passion, consult part-time, as five women over 45 profiled by Prime Women did, transforming "too old" into "just right." One launched a wellness brand; another sailed solo across oceans. Your decades of wisdom? That's your superpower.

Sisters, reinvention isn't about starting over—it's amplifying your voice. More magazine highlights these shifts as timeless, pioneered by our mothers before boomers even dreamed of liberation. Feel restless? That's growth calling. Step into it—you're not just capable; you're unstoppable.

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This is your Women Over 40 podcast.

Imagine this: you're over 40, staring at the same routine that's boxed you in for years, and suddenly a fire ignites inside. That's where reinvention begins, fabulous women. Welcome to Women Over 40, where we celebrate the power of starting fresh. I'm your host, and today we're diving into pursuing new passions after 40—because your best chapter is just unfolding.

Let me take you back to Tao Huabi, who at 49 in the 1980s whipped up a chili sauce for her family in China. It bombed at first in her noodle shop, but when customers raved about that fiery Lao Gan Ma oil, she pivoted hard. Today, her Old Godmother brand is a global sensation, stocked from celebrity kitchens to college dorms. Tao didn't wait for permission; she chased her flavor passion and built an empire.

Or picture Vera Wang, already 40 and a successful fashion editor at Vogue, ditching it all to design bridal gowns. She had no formal training, just a burning love for dresses that made women feel like queens. Now, her label graces red carpets worldwide. Vera proves that midlife wisdom trumps youth's rush—her designs scream timeless elegance because she poured decades of style savvy into them.

Then there's Julia Child, who at 50 burst onto TV as The French Chef, mastering French cooking after years as a spy and marketer. Her cookbook Mastering the Art of French Cooking became a bible for home cooks. Julia's joy? Turning complex recipes into empowering adventures, showing us that passion cooked slow tastes best.

These stories echo what nearly 1.8 million American women over 45 did between 2019 and 2022, according to career data—they swapped burnout for bliss, launching blogs, nonprofits, or coaching gigs. Angela Vassallo nails it in her TEDx talk, The Midlife Advantage: your 40s aren't decline; they're your launchpad, fueled by confidence and clarity youth lacks.

So, listeners, how do you start? First, journal your strengths and joys—maybe painting, yoga instruction, or digital marketing lights you up. Platforms like Coursera and Udemy make learning effortless and affordable. Network fiercely: hit LinkedIn groups, workshops, or reconnect with old colleagues—your net worth is your connections. Test small—freelance, consult part-time. Marlena Stell of Makeup Geek rebuilt her beauty empire post-40, sharing real reinvention on YouTube, proving small steps build dynasties.

Prime Women magazine spotlights five trailblazers over 45 who ditched doubt for dreams, urging us: you're not too old. Tatler Asia agrees—success has no deadline. You've got the experience; now unleash it. Listeners, your passion isn't a pipe dream—it's your next power move. Grab that journal today.

Thank you for tuning in to Women Over 40. Subscribe now for more empowerment. This has been a Quiet Please production, for more check out quietplease.ai.

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This is your Women Over 40 podcast.

Welcome back to Women Over 40, the podcast where we celebrate the power, wisdom, and unshakeable fire that comes with our best years. I'm your host, and today we're diving straight into reinventing yourself after 40—pursuing those passions that have been whispering your name, proving it's not just possible, it's your superpower.

Picture this: You're standing at a crossroads, just like Angela Vassallo did in her 40s. This Australian entrepreneur built and sold a seven-figure restaurant brand from scratch, then at 50, she pivoted to global stages, writing her bestselling book The Second Wives’ Guide, and hosting the Harmony in the Hustle podcast. In her TEDx talk, The Midlife Advantage, Angela calls menopause a metamorphosis—a sacred shift from cocoon to breakthrough, your freedom phase. She draws from Harvard Business Review research showing women over 40 are the fastest-growing group of entrepreneurs worldwide, leaving traditional jobs to launch dreams at record rates. Think Mel Robbins, who at 54 launched her podcast, now the number one globally with her Let Them theory.

You're not alone in this reinvention. Take Tao Huabi, who at 49 opened a noodle shop in China that birthed Lao Gan Ma, her chili oil now a global staple loved by chefs everywhere. Or Teri Tyson, 56, who ditched her vice president role at AIG during the financial crisis to train at the Institute of Culinary Education in New York City and open her own restaurant. She planned meticulously, channeling her finance smarts into her lifelong love of cooking, proving as a single mom that courage at 50 trumps starting younger.

Then there's Marlena Stell, 45, who lost her multimillion-dollar Makeup Geek Cosmetics to COVID, had a baby, and started over—rebuilding with grit, dressing for confidence now, not later. Author Jennifer Serling left corporate life at 36 to write, honing her craft for years; at 45, she finished her novel Good Neighbors, published at 47 after rejections, soaring on clouds of magic. Alyson Chalnick, 52, uprooted her New Jersey family to Vermont for hikes, kayaks, and sunsets, trading commutes for joy. Renee Salem, 48, divorced, moved to New York City, and landed event planning for Broadway shows—showing her daughter dreams are real.

Sisters, midlife isn't a crisis; it's your launchpad. That quiet whisper saying you're not done? Listen. Your resilience, resourcefulness, and life wisdom are your edge. Harvard and Forbes 50 Over 50 spotlight women like Beyoncé and Jennifer Lopez thriving beyond 40. Start small: Journal your passion, take that class, pivot like these trailblazers. You've got the Anti-Aging Attitude—resourceful, bold, unbreakable.

Thank you for tuning in to Women Over 40. Subscribe now so you never miss an episode igniting your fire. This has been a Quiet Please production, for more check out quietplease.ai.

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This is your Women Over 40 podcast.

Welcome back to Women Over 40, the podcast where we celebrate the fierce, unapologetic power of women stepping into their prime. I'm your host, and today we're diving straight into reinventing yourself after 40 by chasing those passions you've shelved for too long. Listeners, if you've ever felt that quiet whisper saying you're not done yet, this episode is your wake-up call.

Picture this: You're in your 40s, life's demands have piled up—careers, kids, endless to-do lists—and suddenly, something shifts. Like Angela Vassallo, the Australian entrepreneur who built and sold a seven-figure restaurant brand in her 40s, then pivoted to global stages and her Harmony in the Hustle podcast in her 50s. In her TEDx talk, The Midlife Advantage, she calls menopause a metamorphosis, not a crisis—a sacred transition into your freedom phase, armed with resilience and an Anti-Aging Attitude. Harvard Business Review backs this up, naming women over 40 the fastest-growing group of entrepreneurs worldwide, ditching traditional jobs to launch dreams at record rates.

Take Nyam Adodoadji from Atlanta, Georgia. At 40, after burnout as a tech product manager, she took a year-long sabbatical inspired by a corporate lawyer's story. Now she's a sabbatical coach, blending her skills with personal development to help mid-career pros reclaim purpose. Or Bonny Osterhage in San Antonio, Texas. At 48, a shocking photo from a charity event sparked her shift from copywriter at H-E-B to personal trainer and journalist. Zumba led to certifications, strength training, and writing for women-focused publications—proving midlife is when you fuse fitness and passion to feel stronger than ever.

Then there's Teri Tyson, who at 56 left her vice president role at AIG during the 2008 crisis. She dove into the Institute of Culinary Education in New York City and opened her own restaurant a year later. Friends called her nuts, but her determination turned cooking—a lifelong joy—into her empire. And don't forget Tao Huabi, who at 49 launched Lao Gan Ma chili oil from her struggling noodle shop in China. Today, it's a global staple loved by chefs everywhere.

These stories scream empowerment: Reinvention isn't about reclaiming youth; it's about forward momentum. Sarah Payne, co-founder of Aspen Root Collective in Indiana, coaches women in their 40s and 50s to lean into strengths for growth. Start small—audit your days, chase that whisper, like Bonny's Zumba class or Nyam's sabbatical. You've got the wisdom, networks, and fire now. Midlife isn't decline; it's your launchpad.

Listeners, you're capable of empires. Tune into that inner voice, pivot boldly, and watch your passions bloom.

Thank you for tuning in to Women Over 40. Subscribe now for more inspiration to own this chapter. This has been a Quiet Please production, for more check out quietplease.ai.

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This is your Women Over 40 podcast.

Welcome to Women Over 40, where we celebrate the power of your next chapter. I'm your host, and today we're talking reinvention—pursuing those passions you've always dreamed of after 40. Listeners, imagine ditching the routine that's draining you and stepping into a life that lights you up. It's not just possible; it's happening right now for women like you.

Take Vera Wang. At 40, after 17 years as a Vogue editor and missing out on the top job, she launched her bridal gown empire. Today, her designs grace red carpets and weddings worldwide, proving setbacks are setups for stardom. Or Julia Child, who enrolled at Le Cordon Bleu in her late 30s, published Mastering the Art of French Cooking at 49, and became The French Chef on TV in her 50s. She mastered French cuisine from scratch, showing us passion has no expiration date.

Then there's Antoinette Blake, laid off from IBM at 55. Instead of retreating, she founded Blake Enterprises, becoming an award-winning blogger and social media expert helping women entrepreneurs thrive. Teri Tyson, a 50-year-old AIG vice president amid the 2008 crisis, traded finance for culinary school at the Institute of Culinary Education in New York City. A year later, she opened her own restaurant, fueled by her love of cooking. And don't forget Tao Huabi, who at 49 turned her homemade chili oil into Lao Gan Ma, now a global staple loved by chefs everywhere.

These stories aren't outliers. AARP reports 53% of women aged 40 to 65 crave a career switch for more meaningful work, and nearly 1.8 million women over 45 changed careers between 2019 and 2022, often chasing burnout-busting passions. Jaxstys research highlights how life experience becomes your superpower—resilience, wisdom, networks you've built over decades.

So, how do you start? First, journal your strengths and joys—what makes your heart race? Network boldly; reconnect on LinkedIn or join groups like those in Wendy Battles' Reinvention Rebels podcast. Learn affordably on Coursera or Udemy—digital marketing, coaching, whatever calls you. Test small: freelance, volunteer, or side-hustle. Stay flexible; rejections like J.K. Rowling's 12 publisher nos led to Harry Potter magic.

Listeners, your 40s, 50s, and beyond are prime time. You've got the grit; now pour it into that blog, art studio, or nonprofit. Like Renee Salem, who at 48 divorced, moved, and built a new career, inspiring her daughter to dream big. You're not starting over—you're leveling up.

Thank you for tuning in to Women Over 40. Subscribe now for more empowerment, and remember, your best act is next. This has been a Quiet Please production, for more check out quietplease.ai.

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This is your Women Over 40 podcast.

Welcome to Women Over 40, the podcast where we celebrate the courage it takes to reinvent your life. I'm your host, and today we're diving into something truly transformative: pursuing new passions and creating a fulfilling second act after 40.

Let me start with this: nearly 1.8 million women aged 45 and older made career changes between 2019 and 2022. That's not a coincidence. That's a movement. Women are waking up to the reality that our most powerful years are still ahead of us.

Consider Vera Wang. She spent 15 years as a fashion editor at Vogue before being passed over for editor-in-chief. At 40, instead of accepting defeat, she launched her first bridal collection. Today, Vera Wang is synonymous with luxury wedding gowns, and she continues thriving in her 70s. Her story shows us that sometimes rejection is just redirection toward something greater.

Or take Julia Child. She didn't even begin studying at Le Cordon Bleu until her 40s. Her groundbreaking cookbook, Mastering the Art of French Cooking, was published when she was 49 years old. The French Chef television series launched when she was already in her 50s. Julia proved that passion doesn't have an expiration date.

These aren't outliers. According to research from AARP, 53 percent of women aged 40 to 65 report a strong interest in a career switch, primarily driven by the desire for meaningful work. That's more than half of us. More than half of us are ready for change.

Real women are doing this right now. Lisa left a six-figure corporate salary at 50 to become a holistic health coach. She trained, launched an online wellness business, and now runs retreats helping women navigate menopause with confidence. Sarah rediscovered painting when her children left home, and now she sells her artwork online and teaches painting classes specifically for midlife women. Emma, at 55, finally wrote the story burning inside her and self-published her first book, which became an unexpected success with readers across the world.

Here's what I want listeners to understand: reinvention at this stage isn't reckless. It's strategic. We have decades of experience, accumulated wisdom, and a clarity about what actually matters. We know ourselves better than we ever have.

The practical path forward starts with honest self-assessment. Grab a journal and identify what you genuinely enjoy and what you excel at. Network intentionally. Your connections built over the years are invaluable. Invest in learning new skills through platforms like Coursera or LinkedIn Learning. Start small with freelancing or part-time work to test your interests without total commitment. And embrace flexibility. Resilience isn't about never facing obstacles. It's about understanding that every closed door might lead to a better one.

The women who succeeded after 40 share one quality: they chose possibility over fear. They chose themselves.

Your dreams are valid. Your timing is perfect. Your best chapters are still unwritten.

Thank you so much for tuning in to Women Over 40. Please subscribe so you never miss an episode of inspiration and empowerment designed just for us.

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This is your Women Over 40 podcast.

Welcome back to Women Over 40, the podcast where we celebrate the power of midlife reinvention. I'm your host, and today we're diving into pursuing new passions after 40—because it's not just possible, it's your time to shine.

Imagine this: You're Alyson Chalnick, 52, staring down a hectic life in New Jersey. Your husband's commute to New York City is draining the family, and you crave fresh air. You and Andrew buy a vacation home in Vermont, loving hikes, kayaks, and snowboards. Three years later, with kids on board and his job flexible, you sell everything and move. Friends are shocked, but now Andrew exercises daily, kids play outside instead of glued to screens, and you're surrounded by endless sunsets and yoga classes. No regrets—just pure joy.

Or picture Teri Tyson at 56, a vice president at AIG during the 2008 financial crisis. She sticks it out to repay the bailout, then quits. Two weeks later, she's at the Institute of Culinary Education in New York City. A year on, she opens her own restaurant. Friends call her nuts for ditching global travel for cooking, but her passion for it fuels her. As a single mom, she timed it right when her daughters were independent. Her advice? Think it through, visualize the daily grind. She never looked back.

Then there's Renee Salem, 48, a stay-at-home mom of three, unhappy in her marriage. She divorces, moves to New York City with her son, and lands a dream job planning events for Broadway shows—her lifelong love. No prior experience, just hard work and presence. Her daughter dreams of an art gallery; Renee says, Look at me—you can do it too.

These stories echo Diane Gilman, who at 60 invented middle-aged jeans for changing bodies after menopause. A rock and roll girl refusing to go frumpy, she sewed one pair for herself, then took it to QVC. Phone lines burned; it sold out in an hour. Her breakthrough came late, marrying talent to heart, proving success peaks when you let go of timelines.

And Marlena from Makeup Geek Cosmetics? At 45, post-COVID, she lost her multimillion-dollar brand and had a baby. Humbling, yes—but she's rebuilding, dressing for confidence now, not waiting for perfection.

Listeners, after 40, wisdom trumps youth. Studies show women's self-esteem soars in their 60s and 70s as we ditch expectations. Menopause shocks, careers shift, but new dreams demand bold strategies. Don't let doubt stop you. Picture your passion: writing like Nancy Serling, who at 45 finished her novel Good Neighbors after years at The Writer's Studio, enduring rejections until publication in 2018. Failures? They build resilience.

Start small: Journal your fire, take that class, uproot if it calls. You're not starting over—you're leveling up. Society's timelines? Ignore them. Search for the woman you've always dreamed of being. You've got the experience; now claim the passion.

Thank you for tuning in to Women Over 40. Subscribe now for more empowerment, and remember: your best chapter is unfolding.

This has been a Quiet Please production. For more, check out quietplease.ai.

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This is your Women Over 40 podcast.

Welcome to Women Over 40, the podcast where we celebrate the power of reinvention at any stage of life. I'm your host, and today we're diving into one of the most transformative journeys you can take: pursuing new passions after 40.

Let's start with this truth: some of the most iconic women in history didn't find their calling until their forties, fifties, or beyond. Toni Morrison published her first novel at 40. Vera Wang launched her fashion empire and became a style icon well into her career. Arianna Huffington founded The Huffington Post at 55. These weren't lucky breaks or overnight successes. These were women who decided that age was not a barrier but a springboard.

So why do so many of us feel like we've missed our window? The answer is simple: we haven't. What changes after 40 is perspective. You know yourself better. You've already proven you can handle challenges. You have experience and wisdom that younger versions of yourself didn't possess.

Consider Teri Tyson's story. She was a vice president at AIG during the financial crisis, traveling the world in a lucrative career. But when she left in 2010, she walked straight into culinary school. Within a year, she opened her own restaurant. Yes, her friends thought she was crazy. Yes, it was harder work than she expected. But Tyson will tell you that waiting until her daughters were independent and she had the courage to risk everything was exactly the right timing.

Then there's Renee Salem, who went through a divorce, relocated, and changed careers all within a single year at 48. She moved to New York City and landed a job planning events for Broadway shows, an industry she'd admired her whole life but had no previous experience in. Her willingness to work hard paid off. Now her daughter sees her mother living her dream and believes her own dreams are possible.

The common thread in every reinvention story is this: it requires structure, not just inspiration. You need clear goals. Ask yourself not who you are or who you've been, but who do you want to become? What matters most to you? Once you answer that honestly, you can build the life around it.

Create systems that support your goals. Set boundaries. Say no to things that don't align with your vision, even if they make other people comfortable. Build three non-negotiable weekly practices: one thing that fuels your body, one that feeds your mind, and one that resets your space. That's your foundation.

Expect resistance. People will question your choices. Some might even feel threatened by your transformation. That's not your problem to solve. Your reinvention is not an audition for anyone's approval. It's an act of self-respect.

The beautiful part about pursuing new passions after 40 is that you're not starting from scratch emotionally or intellectually. You're starting from a place of knowing yourself. You've survived things. You've learned what matters. That foundation makes everything you build next stronger, more intentional, and more authentic.

Your age is not your limitation. It's your asset. Thank you for tuning in to Women Over 40. Please subscribe so you never miss an episode where we celebrate the women brave enough to rewrite their stories. This has been a quiet please production, for more check out quiet please dot ai.

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This is your Women Over 40 podcast.

Imagine this: you're over 40, staring down the barrel of a life that feels a little too familiar, a little too safe. But deep inside, there's a spark—a passion you've shelved for years, whispering it's time to reignite. Welcome to Women Over 40, where we celebrate the power of your second act. I'm your host, and today, we're diving into reinventing yourself by chasing those new passions that make your heart race.

Let me take you back to a college professor in her mid-forties, as shared in Heyday Coaching's life stories. She'd taught for twenty years, loved it, but as her fifties approached, restlessness hit hard. She tried new courses and admin roles, but nothing stuck. Then, inspired by women's diaries, memoirs, and letters from the twentieth century—pioneers who reinvented amid shifting roles—she uncovered her true calling: mentoring. Drawing from years of guiding students, she pivoted to personal and career coaching. No dramatic leap, just following curiosity. Listeners, that's your cue—those quiet whispers are your roadmap.

Picture Dr. Ali, from her YouTube story "I Started Over At 47—and it changed EVERYTHING." A physician burned out from clinic checklists, she sensed it was time for a pivot. Phase one: listen to the inner nudge. Phase two: experiment with tiny steps—no five-year plan needed, just a five-day trial. She started blogging in evenings and nap times, rediscovering her voice. It bloomed into online programs, coaching, YouTube, and location independence. Now earning more than as a doctor, she walks her kids to school, splits time between Canada and Europe, pursuing hobbies freely. Action bred clarity; clarity fueled commitment. She says reinvention starts with a whisper, not a Bali move.

Then there's Teri Tyson, 56, from Prime Women magazine. VP at AIG during the 2008 crisis, she left in 2010 and enrolled at New York's Institute of Culinary Education. A year later, she owned her restaurant, channeling her cooking passion. As a single mom, she waited till her daughters were independent, proving timing builds courage.

Or Tao Huabi, founder of Lao Gan Ma chili oil, highlighted by Tatler Asia. At 49, her noodle shop flopped, but her family sauce exploded. She shifted to condiments, building a global empire—"Old Godmother" now spices celebrity kitchens worldwide.

And Renee Salem, 48, per Prime Women: divorced, moved, launched a new career in one bold year. Telling her daughter chasing an art gallery dream, "Look at me—if I can live mine, you can too."

Sisters, after 40, you gain self-awareness, as noted in success stories from Tatler and YouTube channels on late bloomers. You've honed strengths through life's lessons. Start small: journal passions, try a class, mentor someone. Say no to what drains you, yes to what lights you up. You're not starting over—you're leveling up. Your wisdom is your superpower.

Thank you for tuning in to Women Over 40. Subscribe now for more empowerment. This has been a Quiet Please production, for more check out quietplease.ai.

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This is your Women Over 40 podcast.

Welcome back to Women Over 40, the podcast where we celebrate the fierce power of midlife reinvention. I'm your host, and today we're diving straight into pursuing new passions after 40—because sister, this is your launchpad for the most vibrant chapter yet.

Picture this: You're in your 40s, maybe juggling kids, career, or an empty nest, and that quiet whisper inside says, "There's more." Angela Vassallo heard it loud and clear. In her TEDx talk, The Midlife Advantage, she shares how she built and sold a seven-figure restaurant brand in her 40s, then pivoted at 50 to global stages, books, and her Harmony in the Hustle podcast. She calls menopause a metamorphosis—from cocoon to breakthrough—framing midlife as your freedom phase, fueled by resilience and an Anti-Aging Attitude. Harvard Business Review backs this up: women over 40 are the fastest-growing group of entrepreneurs worldwide, ditching traditional jobs to launch dreams at record rates.

Take Tao Huabi, who at 49 opened a noodle shop in China serving her homemade chili oil. When the sauce stole the show, she birthed Lao Gan Ma, now a global staple loved by chefs and students alike. Or Teri Tyson, 56, who left her vice president role at AIG amid the 2008 crisis, trained at the Institute of Culinary Education, and opened her own restaurant. "I wanted to shake off my former career and cook what I loved," she says—proving planning and passion trump age.

Then there's Marlena from Makeup Geek Cosmetics, who at 45 rebuilt after losing her multimillion-dollar brand to COVID and having a baby. She focused on quality pieces and mindset shifts, emerging stronger. Renee Salem, 48, faced divorce, moved, and launched a new career, telling her daughter, "If I can live my dream, you can too." And don't forget Arianna Huffington, who at 55 sold the Huffington Post for $315 million, then founded Thrive Global to combat burnout.

These stories echo what's in More magazine, which spotlights women over 40 pulling off second acts, and Heyday Coaching's tales of professors turning to life coaching after scouring archives for midlife pioneers. The truth? Enhanced self-awareness from years of lessons lets you chase what aligns with your soul. Beyoncé and Jennifer Lopez prove visibility soars post-40.

Listeners, your greatest successes await. Listen to that whisper, harness your resourcefulness, and step into your empire. Start small: journal curiosities, take a class, or mentor like those college profs who pivoted to coaching. You've got the wisdom—now claim the spotlight.

Thank you for tuning in to Women Over 40. Subscribe now for more empowerment, and remember, it's your time to thrive. This has been a Quiet Please production, for more check out quietplease.ai.

For more http://www.quietplease.ai


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This content was created in partnership and with the help of Artificial Intelligence AI