Today Chad and Tron discuss the automotive industry in terms of love and like. What does it look like to love your career in the automotive industry? What does it take for the customer to love their multi thousand dollar purchase versus just liking it? Find out more in today's episode!

Today Chad and Tron talk about the ins and the outs of our 2024 vision. How are we going to push ourselves internally to execute the outcome we strive for externally?

Today Chad and Tron discuss viewers' questions. Today's topics range from sales professional knowledge all the way to price vs. affordability. What expectations do you have for the automotive industry?

It is key to acknowledge the bigger picture when selling a vehicle. Is there room for growth? Are there kids riding in the vehicle? How do we elevate the car buying experience to make it into the Wilson Experience? Invest in the customer and they will invest in you.

Today Chad and Tron delve into the transition from good to great as a sales professional through previous career experiences. Cutting a corners is not an option in the car industry. A genuine human is irreplaceable.

Today Chad and Tron differentiate a walk around from a delivery. How are they different? They discuss needs versus wants. Most importantly, how do you sell the vehicle to a point where you earn the right to ask them for thousands and thousands of dollars?

Today Chad and Tron discus what is happening with the UAW strikes. They talk about how manufactures earning the consumers trust in the market is based on product performance. How do you face the battle of the consumer coming in and knowing more about the product that the sales professional. Shout out Toyota Engage for fighting that battle for us.

Today Chad and Tron talk dealership etiquette and hospitality through a story from a different dealership. How could a customer-first mentality have flipped the script of this situation? Tune in to see how we think it should have been handled.

Today Chad and Tron Celebrate ONE year together on Midwest Mayhem. They discuss the success that thrives from the inside out. Starting at your detail department all the way to the general manager and everything in between. They also discuss how the automotive industry has and hasn't changed over the last few years, giving kudos to the Wilson Toyota staff and culture.

On episode 24, Tron and Chad invite Moriah Long into the podcast world to talk about her experiences around the globe and how our community can be better for students. How can we be better for the future generations?