In this content coaching call, Jennifer encourages the group to look at their broad, umbrella topic of their business and what all content falls under - and then the broad, but more specific buckets or pillar content categories. These buckets may evolve and change over time as gain experience and understanding of niche and audience. Our types of content - Awareness/Attraction, Education/Nurturing, and Conversion can all fit under one or more of our pillar content topics.

It can help us if we literally map out our content, so Jennifer uses a whiteboard template in Canva to walk through examples with 3 challenge participants. Use whatever tools you prefer, but go through the exercises of identifying your 3-5 core content topics.