Jennifer introduces the content buckets framework, explaining how content can be organized into awareness, education, and conversion stages, similar to a dating analogy. She emphasizes the importance of building a foundation through blog posts and then layering on other tactics to attract and nurture an audience.

We discuss using an Ask Me Anything to create tons of content ideas, how a low-cost resource library membership might work, and reiterating the need to embrace imperfection and action-taking.