Reiterating themes of the month - that the content we are creating does more than one thing at a time, doesn't live in a straight silo, nor that our people interact with us in linear fashion. Most marketing funnels imply that people go in top and filter straight to bottom. Jennifer wants you to think/see it's more of a looping spiral or a circle with many entry points.

Example, someone may see a social post, decide to follow you, then they see more behind scenes content in a story, maybe click something and join email list ... or maybe not until seen 7 or 8 more videos. They may interact with you primarily via reading your emails and not see your social videos. Or they come in through claiming a paid product from a bundle, read some emails, skip some emails, use the product from the bundle and watch a video, that leads them to another product, and so on. Circles, spirals, loops.

Participants give updates on their content projects and ways to capture personal story ideas to use in later content.