Khadim Thiam founded One Strong Brotherhood, a group comprised of Thiam and his college friends, who spread #BlackBoyJoy across #socialmedia, with one of their videos reaching up to 15.3 million people on #TikTok. As NBC News' Marquise Francis reports, Thiam and his friends have tried everything from Pilates to Puppy Yoga in a movement which now seeks to come against harmful stereotypes and ultimately, spread joy.
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