Demand for sake is booming around the world, with nearly a quarter of Japan’s exports in 2024 headed to the U.S. But Japanese brewers are suddenly on edge, fearing steep American import tariffs could soon hit their second-biggest market.
➡️ "At the very latest, I think we’ll have to start raising prices in America early next year," said Masumi Nakano, president of Dewazakura Sake Brewery.
➡️ Japan is also facing another national crisis: a shortage of rice. If farmers shift to planting more table rice this spring to meet supermarket demand, brewers warn there may not be enough sakamae, the rice used to make sake, by harvest time in fall.
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Video at Youtube: https://www.youtube.com/watch?v=SUWeoCjd89E