Coffee giant Nescafé is branching out from the traditional morning brew to cold coffee in a bid to tap into the booming Gen Z market.
➡️ “ Most young people have grown up with coffee cold... so their expectation is for cold coffee, lots of flavors, textures, additions, foam,” Dan Howat, Global Category Lead at Nescafé told CNBC’s Karen Gilchrist.
➡️ Today, one-third (32%) of coffee consumed out-of-home is iced, according to company compiled estimates.
Read Karen Gilchrist’s report here: https://cnb.cx/4nXGQKk
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