Devon Rodriguez started by sketching strangers on the New York subway—now he’s a global creator with 65 million followers. In this episode of Forbes Top Creator Show, Devon reveals how he went from graffiti in the Bronx to portrait commissions, viral TikToks, and interviews with icons like Oprah Winfrey. He walks us through his breakthrough moment, the algorithm hacks he studied, and how he built a sustainable business around his art.
Devon shares how he blends storytelling, emotional connection, and visual talent to create viral content—while staying grounded in his passion for art. Whether he's filming in New York or Japan, Devon’s mission is the same: capture real people, share their stories, and make the world a little more connected. His journey is proof that even traditional artists can thrive in the digital age.
00:00 - Intro: From Portraits to Top Creator
01:00 - Growing Up in the Bronx & Art Beginnings
03:00 - Going Viral Drawing Strangers on the Subway
05:30 - Studying the Algorithm to Go Big
07:30 - First Brand Deals and Monetization
09:00 - Building a Business Around His Art
10:30 - 65M Followers Later: What's Next?
12:00 - From Subway Sketches to Celebrity Interviews
14:00 - Collaborating with Sam Smith, Oprah, and More
16:00 - Evolving the Format and Traveling the World
18:30 - Painting Cultures Around the Globe
20:00 - Advice for Artists on Social Media
21:30 - Working with Brands Like Booking.com
22:30 - Final Thoughts and Reflections
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Video at Youtube: https://www.youtube.com/watch?v=1kGO20_S3EA