Xandra went from DJing college tailgates to headlining parties for Sports Illustrated and touring the country as a creator and artist. In this episode of Forbes Top Creators Show, she shares how one spontaneous pool party video launched her social media career and how she’s grown her brand by staying completely authentic—on and off stage. Xandra dives into the hustle behind DJing, creating content daily, working with brands like Celsius and Pureology, and finding time to produce her own music.
00:00 – Intro: Meet Xandra
01:00 – First Viral Moment at a College Pool Party
03:00 – Posting 5 Times a Day to Keep Momentum
05:00 – Balancing College Life and Internet Fame
07:00 – Early Brand Deals and Signing With Management
09:00 – Building Her DJ Career From Frat Parties to Festivals
12:00 – Touring Life, Sleep Schedules, and Behind-the-Scenes
14:00 – Growing Up in Cincinnati and Going to UMiami
16:00 – Sports Illustrated Runway and Rookie Year
19:00 – Transparency, Trolls, and Sharing Online
21:00 – DJ Sets, Music Production, and Visual Branding
24:00 – Advice for Brands on Creator Collaborations
27:00 – What’s Next: Music, Travel, and Dream Goals Achieved
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Video at Youtube: https://www.youtube.com/watch?v=vkR5GgMXwnE