Subscriptions sound simple… until you try to build them.In this episode, we sit down with a builder who turned one of the most frustrating parts of app development into a platform now powering monetization for tens of thousands of apps. From early days growing up in Spain to taking a leap into Silicon Valley, this is a story about following curiosity, taking risks, and recognizing when a problem is bigger than it first appears.

What started as an internal challenge… billing, analytics, experimentation… quickly revealed itself as a widespread pain point across the entire app ecosystem. Instead of working around it, Miguel and his co-founder leaned in, building a solution they wished existed. That decision became RevenueCat.

We go beyond the origin story and into what it actually takes to build and scale something like this… from infrastructure and team building to culture, communication, and constantly evolving as a founder. This is a grounded look at building something real… by solving a problem developers didn’t want to touch.

Key Takeaways

• Subscriptions are deceptively complex and become a major challenge at scale
• The best opportunities often come from problems you’ve experienced firsthand
• If developers avoid building something, it might be worth paying attention to
• What gets you started won’t be what helps you scale
• Strong communication is essential in remote, distributed teams
• Founders must evolve constantly and focus on solving the biggest problem at hand