This week join Ed as he chats with Miguel Marques, founder and CEO of Mapidea. Miguel’s small team helps big companies like Vodafone and Domino's to use their own data to create maps with meaning for them. Ed and Miguel discuss the lack of spatial culture in companies and a lack of awareness about the simple solutions that already exist for them. How do you connect the user with their right solution? By educating and involving the user, Mapidea has managed to retain customers for the long term. Tune in for this lively chat about the difficulty of creating a simple GIS product and the startup scene in Portugal. Plus, learn how Miguel’s tool for visualising census data: Locali is helping people to tell the story of their surroundings.

Show notes on the Geomob website, where you can also learn more about Geomob events and sign up for our monthly newsletter.