With your host Mika Tienhaara. Guest Ernesto Sirolli, Sirolli Institute.
Ernesto is a such a fantastic person to listen to, amazing stories about entrepreneurship - he takes us from Italy to South Africa, Australia and USA. This story also includes Fritz Schumacher, Henry Ford, Steve Jobs and Peter Drucker.
Bringing the psychological aspects to business can bring so much value to making the best of entrepreneurship. We talk about the holy trinity of Product, Marketing and Finance.
The three actors of business:
(P) The Producer.
What is your skill, what is your Product. The magnificent craft person, the inventor. This person is the salt of the earth. They build something that adds value to our lives.
(M) The Marketing person.
The Seller. They are passionate about the people they encounter - they are fascinated by the people they meet, they make friends. Their best phrase “how can I help you”. They try to find a solution for the person, the customer, even with products they do not sell themselves.
(F) The Financial Person.
These are doing the “parent supervision”. (P) wants to make the best product. (M) wants to give what people need. (F) Does the Supervision and has to come in between otherwise the whole concept collapses.
This way you get the right product, to the right price. This team has to build the business plan TOGETHER.
The true entrepreneurs are disappearing. The startup model has become a television show, a competition. This is not the right way according to Ernesto. Don’t pick the best one, rather work with the 399 rejected - why? (listen to the podcast and you will learn).
Are we experiences “tunnel vision” in entrepreneurship- believing that everyone should become a unicorn with hi-tech? The incubator and accelerator model does not democratize entrepreneurship skills. Learn everyone to swim, don’t just try to make one olympic winner. The genius is a disruptor and does not come out of a mould - go back to the garage mode, not TV show pitch competitions.
We could have continued for another hour…means there will probably be a sequel with Ernesto.
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