Having a sales or marketing funnel that can convert a prospect into a buyer is critical for acquiring customers online. Hundreds of thousands of business owners have invested into building funnels for their products and services, but unfortunately, not all of these funnels are successful.

In this episode, we chat with Mikael Dia, the founder of Funnelytics (a funnel mapping and analytics software) and former owner of a marketing agency that provided funnel building services to other businesses.

Mikael shares his advice on how to choose what type of funnel to create for your products and services, and how to optimize your funnel to acquire customers profitably. He also reveals the customer acquisition strategy he used to scale his agency to 7-figures in annual revenue in less than 2 years.

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