One of the most valuable assets you can have in your business is your email list. Sending a well-written email to a list of prospects that have given you permission to market to them is one of the most cost-effective ways to generate sales for your products and services. But building an email list of qualified prospects and prospective buyers is easier said than done, and certain types of content are more effective than others for generating leads.

In this episode, you’ll learn how to choose what type of content to use to build your email list, how to validate the demand for your content and free resource ideas, and how to create content that helps qualify your leads as potential buyers.

Show Links:

>> https://influence-and-scale.captivate.fm/listen (Subscribe to Influence And Scale Podcast)

>> https://influenceandscale.com/podcast-review (Leave a Rating and Review on Apple Podcasts)

Additional Resources:

>> https://influenceandscale.com/resources (Free Content Marketing Resources)

>> https://influenceandscale.com/training (Free Content Strategy Training)

>> https://www.facebook.com/groups/influenceandscale/ (Influence And Scale Facebook Group)

Enjoying the podcast? Don't forget to subscribe to the show! To share your feedback with us, please leave a rating and review. Thank you!

Over the past decade, the online education industry has really taken off. Billions of dollars are spent on online courses every year. In response to this demand, thousands of experts and entrepreneurs have started creating and selling online courses to teach what they know to others. But completion rates on online courses are actually quite low, and many people that purchase online courses never get the results they were hoping for.

From our perspective, part of the problem is that people buy online courses but fail to implement what they learn. But another part of the problem is that too many entrepreneurs rush to create online courses without learning how to teach effectively, or worse, without proving that what they teach actually works when applied.

In this episode, we talk about why we chose to sell services and work with clients 1-on-1 before creating any online courses or training products (even though we love to create content and teach others), and when we think the right time for an entrepreneur to create an online course is.

Show Links:

>> https://influence-and-scale.captivate.fm/listen (Subscribe to Influence And Scale Podcast)

>> https://influenceandscale.com/podcast-review (Leave a Rating and Review on Apple Podcasts)

Additional Resources:

>> https://influenceandscale.com/resources (Free Content Marketing Resources)

>> https://influenceandscale.com/training (Free Content Strategy Training)

>> https://www.facebook.com/groups/influenceandscale/ (Influence And Scale Facebook Group)

Enjoying the podcast? Don't forget to subscribe to the show! To share your feedback with us, please leave a rating and review. Thank you!

If you sell high-ticket products or services to other businesses, LinkedIn may just be the most effective platform for reaching your target market and creating sales opportunities. In this episode, we interview LinkedIn marketing expert Trevor Turnbull, the founder of Expert Selling Machine, on how to use the “LinkedIn Linchpin Method” for attracting and enrolling more clients using LinkedIn.

Over the past 10 years of working directly with entrepreneurs to help them market their business on LinkedIn, Trevor and his team have tested virtually every marketing strategy you can think of for this platform. In this interview, he shares the strategies they’ve tested and proven, including how to create content that cuts through the noise, how to utilize direct outreach (the right way) to initiate conversations with potential clients, and some of the common misconceptions about the buyer’s journey for B2B companies. He also shares a step-by-step game plan for using LinkedIn to market your business even if you have a small network and very little content to start with.

Show Links:

>> https://influence-and-scale.captivate.fm/listen (Subscribe to Influence And Scale Podcast)

>> https://influenceandscale.com/podcast-review (Leave a Rating and Review on Apple Podcasts)

Additional Resources:

>> https://influenceandscale.com/resources (Free Content Marketing Resources)

>> https://influenceandscale.com/training (Free Content Strategy Training)

>> https://www.facebook.com/groups/influenceandscale/ (Influence And Scale Facebook Group)

Many entrepreneurs underestimate how much time and resources it takes to publish new content for your business consistently. Whether you’re publishing articles, videos, podcasts, or repurposing existing content to help maximize its reach, there are a significant number of steps involved in this process. And each type of content requires a slightly different process for creating, editing, publishing, and promoting that content effectively.

In this episode, we discuss the key decisions you need to make before you commit to creating new content consistently, how to set up and manage your content calendar, how to streamline your content production process, how to delegate the tasks involved to others effectively, and how to stay ahead of schedule with your content.

Show Links:

>> https://influence-and-scale.captivate.fm/listen (Subscribe to Influence And Scale Podcast)

>> https://influenceandscale.com/podcast-review (Leave a Rating and Review on Apple Podcasts)

Additional Resources:

>> https://influenceandscale.com/resources (Free Content Marketing Resources)

>> https://influenceandscale.com/training (Free Content Strategy Training)

>> https://www.facebook.com/groups/influenceandscale/ (Influence And Scale Facebook Group)

Enjoying the podcast? Don't forget to subscribe to the show! To share your feedback with us, please leave a rating and review. Thank you!

One of the most important skills for every entrepreneur to master is the skill of building their team and delegating tasks to others effectively. Until you learn how to hire, train, and manage others, the growth of your business will be limited by your personal capacity and skills.

In this episode, we share some of the best practices we’ve used to hire and train our team. We also discuss the difference between delegating outcomes and delegating processes (and when to know which method is best), how to create a strong culture within your team, how to manage communication with a remote team, and some of the biggest mistakes to avoid when delegating tasks to others.

Show Links:

>> https://influence-and-scale.captivate.fm/listen (Subscribe to Influence And Scale Podcast)

>> https://influenceandscale.com/podcast-review (Leave a Rating and Review on Apple Podcasts)

Additional Resources:

>> https://influenceandscale.com/resources (Free Content Marketing Resources)

>> https://influenceandscale.com/training (Free Content Strategy Training)

>> https://www.facebook.com/groups/influenceandscale/ (Influence And Scale Facebook Group)

Enjoying the podcast? Don't forget to subscribe to the show! To share your feedback with us, please leave a rating and review. Thank you!

Having a sales or marketing funnel that can convert a prospect into a buyer is critical for acquiring customers online. Hundreds of thousands of business owners have invested into building funnels for their products and services, but unfortunately, not all of these funnels are successful.

In this episode, we chat with Mikael Dia, the founder of Funnelytics (a funnel mapping and analytics software) and former owner of a marketing agency that provided funnel building services to other businesses.

Mikael shares his advice on how to choose what type of funnel to create for your products and services, and how to optimize your funnel to acquire customers profitably. He also reveals the customer acquisition strategy he used to scale his agency to 7-figures in annual revenue in less than 2 years.

Show Links:

>> https://influence-and-scale.captivate.fm/listen (Subscribe to Influence And Scale Podcast)

>> https://influenceandscale.com/podcast-review (Leave a Rating and Review on Apple Podcasts)

Additional Resources:

>> https://influenceandscale.com/resources (Free Content Marketing Resources)

>> https://influenceandscale.com/training (Free Content Strategy Training)

>> https://www.facebook.com/groups/influenceandscale/ (Influence And Scale Facebook Group)

Enjoying the podcast? Don't forget to subscribe to the show! To share your feedback with us, please leave a rating and review. Thank you!

Want to learn how to increase your website traffic? When it comes to driving traffic to your website, one of the biggest mistakes you can make is relying on a single source for the majority of your website traffic. Changes that are beyond your control can wipe out your website traffic without warning at any time.

In this episode, we share the 3 main types of website traffic that you can tap into, the pros and cons of each one, and specific recommendations to help you drive more traffic to your website from multiple sources.

Show Links:

>> https://influence-and-scale.captivate.fm/listen (Subscribe to Influence And Scale Podcast)

>> https://influenceandscale.com/podcast-review (Leave a Rating and Review on Apple Podcasts)

Additional Resources:

>> https://influenceandscale.com/resources (Free Content Marketing Resources)

>> https://influenceandscale.com/training (Free Content Strategy Training)

>> https://www.facebook.com/groups/influenceandscale/ (Influence And Scale Facebook Group)

Enjoying the podcast? Don't forget to subscribe to the show! To share your feedback with us, please leave a rating and review. Thank you!

Influence And Scale Podcast Episode #28 with Tyler Basu and Chuck Anderson on how to grow your business during a recession.

Show Links:

>> https://influence-and-scale.captivate.fm/listen (Subscribe to Influence And Scale Podcast)

>> https://influenceandscale.com/podcast-review (Leave a Rating and Review on Apple Podcasts)

Additional Resources:

>> https://influenceandscale.com/resources (Free Content Marketing Resources)

>> https://influenceandscale.com/training (Free Content Strategy Training)

>> https://www.facebook.com/groups/influenceandscale/ (Influence And Scale Facebook Group)

Enjoying the podcast? Don't forget to subscribe to the show! To share your feedback with us, please leave a rating and review. Thank you!

Influence And Scale Podcast Episode #27 with special guest Pat Flynn on how to validate the demand for your ideas and building an online business.

Show Links:

>> https://influence-and-scale.captivate.fm/listen (Subscribe to Influence And Scale Podcast)

>> https://influenceandscale.com/podcast-review (Leave a Rating and Review on Apple Podcasts)

Additional Resources:

>> https://influenceandscale.com/resources (Free Content Marketing Resources)

>> https://influenceandscale.com/training (Free Content Strategy Training)

>> https://www.facebook.com/groups/influenceandscale/ (Influence And Scale Facebook Group)

Enjoying the podcast? Don't forget to subscribe to the show! To share your feedback with us, please leave a rating and review. Thank you!

Influence And Scale Podcast Episode #26 with Tyler Basu on how to find and manage freelance writers to work with for your business.

Show Links:

>> https://influence-and-scale.captivate.fm/listen (Subscribe to Influence And Scale Podcast)

>> https://influenceandscale.com/podcast-review (Leave a Rating and Review on Apple Podcasts)

Additional Resources:

>> https://influenceandscale.com/resources (Free Content Marketing Resources)

>> https://influenceandscale.com/training (Free Content Strategy Training)

>> https://www.facebook.com/groups/influenceandscale/ (Influence And Scale Facebook Group)

Enjoying the podcast? Don't forget to subscribe to the show! To share your feedback with us, please leave a rating and review. Thank you!