If you sell high-ticket products or services to other businesses, LinkedIn may just be the most effective platform for reaching your target market and creating sales opportunities. In this episode, we interview LinkedIn marketing expert Trevor Turnbull, the founder of Expert Selling Machine, on how to use the “LinkedIn Linchpin Method” for attracting and enrolling more clients using LinkedIn.

Over the past 10 years of working directly with entrepreneurs to help them market their business on LinkedIn, Trevor and his team have tested virtually every marketing strategy you can think of for this platform. In this interview, he shares the strategies they’ve tested and proven, including how to create content that cuts through the noise, how to utilize direct outreach (the right way) to initiate conversations with potential clients, and some of the common misconceptions about the buyer’s journey for B2B companies. He also shares a step-by-step game plan for using LinkedIn to market your business even if you have a small network and very little content to start with.

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