If you've ever marveled at the genius behind company or product names like Amazon, Tide, or Xerox you can appreciate the artistry behind naming.  Today's guest on The Brand Manual is Mike Carr of NameStormers– specialists in naming companies, products, processes, and anything you can think of.  Mike has over 30 years of experience in the naming business and has fascinating stories to share.  Be sure to tune in to this week's episode wherever you like to listen!

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