In this episode of Love Living Local 315, we sit down with Mike Curran, founder of Wrapology, to talk cars, creativity, and what it really looks like to build a passion-first business in Central New York. What started as Mike wrapping his own car turned into a decade-long journey building one of the most recognizable automotive wrap brands in the region—known for bold color changes, meticulous detail, and serious craftsmanship.

Mike opens up about choosing to stay small and focused, why he only does wraps (and nothing else), and how moving his shop to Utica was a conscious decision to invest back into the city he calls home. We get into the realities of running a niche business in Upstate NY, the challenges of finding the right market, and how personal branding, merch, and social media helped Wrapology become more than just a service—it became a lifestyle brand.

From wrapping Lamborghinis and Ferraris to working on national commercial projects, movie promotions, and touring installs across the country, Mike breaks down the artistry, pressure, and pride behind every job. The episode also dives into what’s next: scaling through education, launching a wrap training course, and building something that can impact the industry far beyond Utica. 

We Discuss:
• How Wrapology started—and why passion came before profit
• The difference between wrapping and painting (and why wraps just make sense)
• Building a lifestyle brand through social media, merch, and consistency
• Wrapping high-end cars, national commercial work, and insane attention to detail
• What’s next for Wrapology, including a wrap education platform and course launch

This episode is brought to you by Vault Capital Partners.
(https://www.instagram.com/vaultcapitalpartners)

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Show Markers:
(0:00) - Introduction
(1:00) - Eat Sleep Breathe Cars
(2:00) - What is a Car Wrap?
(4:00) - Moving Business to Utica
(5:30) - Wrapping vs. Painting
(7:00) - Biggest Obstacles
(9:30) - Personal Branding & Social Media
(12:00) - Most Difficult Job
(13:50) - Self Taught & Learning Through Doing
(15:15) - Working on the Road
(16:30) - Using Technology
(19:00) - Traveling Billboards
(21:45) - What's Next? Online Course
(24:45) - Lead with Your Best
(26:35) - Rapid Fire Questions


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Mike Curran's Links:
Wrappology IG - https://www.instagram.com/wrappology
Personal IG - https://www.instagram.com/mikeecurran
FB - https://www.facebook.com/wrapologyinc
YouTube - https://www.youtube.com/@wrapology3408

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Love Living Local Links:
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