The POSSIBLE Miami Marketing Conference & Expo 2025, held from April 28–30 at the Fontainebleau Miami Beach, brought together marketing, media, and technology leaders to discuss innovation, strategy, and the future of creative marketing. This interview captures key insights from industry experts on trends shaping modern advertising and brand experiences.

In this episode, Futurist Ian Khan interviews Mike Ellery, Chief Creative Officer (CCO) at Sparks. Mike shares his expertise on creative strategy, innovation in marketing campaigns, and how Sparks leverages creativity to drive brand growth and engagement in an ever-evolving digital landscape.

Ian Khan is a globally recognised emerging tech leadership expert. A practising Futurist, Creator of the Future Readiness Leaders Circle, Multiple times author including "Metaverse for Dummies", Filmmaker and Storyteller on PrimeVideo and Emirates Airlines, one of the worlds largest airlines with 10 Million passengers per year. Ian's ground breaking work has been featured on CNN, the BBC, Fox, Bloomberg, Wharton Daily, ArabNews, RT, CoinBase, Korea Times, Spanish Daily Expansión, Ian hosts the worlds largest Future Readiness leadership networks, bringing together high performance entrepreneurs and leaders on a common mission to build future ready and undisputable businesses. Khan's new book is titled "Undisruptable" and is scheduled to release in early 2024.

Visit Ian at www.IanKhan.com